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2014/8/8 10:29:00 23

Outdoor BrandSpokespersonCelebrity Endorsement

< p > > the world's < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > a target= "_blank" href= "_blank".


< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201408/08/20140808103611_sj.JPG "/" < > > "


Before P, outdoor clothing brands were mainly targeted at mountaineering fans, and basically did not use celebrities to advertise.

But in recent years, in order to adapt to the increase of mass consumption demand, outdoor clothing brand has shifted its attention from mountain to mountain, and began to invite stars to advertise in order to maximize the effect of publicity.

Korean celebrities account for the overwhelming majority of endorsement outdoor brands.

Which is more important when choosing an outdoor spokesperson, image, heat and positioning? < /p >


< p > < strong > brand: EIDER < /strong > /p >


< p > < strong > spokesperson: Lee Min Ho < /strong > /p >


< p > Eider as a Korean outdoor brand, it is appropriate for Lee Min Ho to be endorsed by the public.

Lee Min Ho, dressed in this year's spring and summer new products, interprets all kinds of shapes with a gentle smile. He wears orange warm, yellow and other spring warm clothes, and carries his knapsack in the mirror, creating super stylish temperament with sexy eyes and handsome POSE.

< /p >


< p > Eider introduced 3 new products in the spring and summer of 2014, namely the "DEFENDER" series of the main windshield jacket, the "LIGHTWALK" series of the main walking boots, and the "ICET" series of the main cold color T-shirts.

< /p >


< p > < strong > brand: TheNorthFace < /strong > /p >


< p > < strong > spokesperson: Liu Yanxi, Li Yanxi < /strong > /p >


< p > most of the boys in South Korea have a TheNorthFace assault suit in their wardrobe.

This brand is from the United States. Now it is endorsed by Liu Yanxi and Li Yanxi, who are popular and popular, to promote the outdoor products of spring and summer in 2014.

< /p >


< p > TheNorthFace spring and summer new products add a brightly colored outdoor coat. It looks quite fresh and full of spring breath.

< /p >


< p > Liu Yanxi and Li Yanxi are dressed in outdoor sports: a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a >, with bicycles, tents and other props, deducing a pair of youthful youthful youths, showing the image of attractive men and women.

< /p >


< p > < strong > brand: NEPA < /strong > /p >


< p > < strong > spokesperson: Gianna Jun < /strong > /p >


< p > Italy, the city of art, was born in NEPA, with the natural, leisure and fashionable character, the traditional and rebellious contradictory blood, and the liberation of people living in busy pursuit, from urban squares to alpine lakes, from travel to mountaineering, hiking and cross-country, the rich product line of the brand meets the needs of more layers.

< /p >


The difference between P and other outdoor brands is that NEPA did not ask the male celebrities invited by the public to endorse, but instead, they went to Gianna Jun again in the near future.

Gianna Jun appeared on the theme of "THEWORLDOFFREEDOM", presenting the product of the 2014 design and functional upgrade.

< /p >


< p > Gianna Jun is wearing a pure black and handsome outdoors costume. It shows the traditional healthy temperament possessed by mountaineering enthusiasts. In addition, the bright colors of the stars from the stars show you the lively and bright charm of "thousand Song Yi" from the stars, which not only sets the characteristics of the outdoor brand free and bold, but also displays the fashion's appearance.

< /p >


< p > < strong > brand: BeanPole < /strong > /p >


< p > < strong > spokesperson: Kim Su Hyon, Pei Xiuzhi < /strong > /p >


< p > "you from the stars" changed "Du min Jun Xi" into a new generation of male gods. Kim Su Hyon, who played the role of "all professors", became the spokesperson for the hot invitation of all brands.

Reporters learned that from the 2012 autumn and winter season, Kim Su Hyon and Pei Xiuzhi endorsed the BeanPole brand.

In the episode of Pei Xiuzhi from the stars, both costumes come from BeanPoleOutdoor.

Kim Su Hyon and Pei Xiuzhi wear BeanPole brand new spring and summer shoot to shoot outdoor photos, handsome men and beautiful women.

< /p >


< p > Kim Su Hyon and Pei Xiuzhi put on BeanPole together, sitting on the bicycle, showing the theme of free and bold and exquisite color, high-grade fabric, close to the natural effect of matching.

Kim Su Hyon and Pei Xiuzhi deduce BeanPole red and blue couple costumes, coupled with backpacks, showing a casual outdoor style.

< /p >


< p > < strong > brand: FirstlookOutdoor < /strong > /p >


< p > < strong > spokesperson: Lee Seung Gi < /strong > /p >


< p > it is understood that Lee Seung Gi recently endorsed the clothing brand "FirstlookOutdoor" and photographed the new spring and summer clothing advertisements in 2014.

< /p >


< p > from pictorial, you can see Lee Seung Gi wearing a bright coloured outdoor coat. It looks quite fresh and full of spring breath. Lee Seung Gi in the pictorial shows his smiling and confident eyes to the camera, showing the image of his male figure vividly.

< /p >


Above P, we find that the strategy of "a href=" //www.sjfzxm.com/news/index_s.asp "brand" /a "invites spokesmen" has changed quietly: the "outdoor industry star" turned from a few people to a "popular star" with a wider range of fans. This will also lead a popular star to endorse the new trend of outdoor brands.

< /p >

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