Shandong Jimo'S Textile And Garment Industry Has Become The Core Of China'S Garment Upgrading.

　　 Jimo's spinning and weaving industry aims at "China Intelligent Manufacturing".

How does the value restructure of China's garment industry start? Where is the pivot of manufacturing integration innovation? In the past two years, Jimo, a famous knitting city in China, is trying to find the answer through hosting the international fashion season.

In 2012, Jimo focused on the development of the traditional knitted apparel industry, and established the idea of "brand driving transformation and upgrading". In 2012, Jimo commissioned a professional brand agency to complete. Knitted garment The international brand positioning of the industry "Ao Shan Wan fashion tide", or in 2012, Jimo successfully hosted the first "international brand" fashion season.

As one of the 4 "national brand" exhibitions sponsored by the Shandong provincial government, the fashion season successfully upgraded the traditional manufacturing to "China Intelligent Manufacturing". In 2014, on the basis of this, Jimo successfully built a cooperation platform for clothing brands in China, Japan and Korea, and made the international fashion season a more high-end and more extensive international brand feast.

　　 Promoting local enterprises

Jimo textile and garment industry, which has strong garment manufacturing strength, aims to converge the core resources of the industry chain and create a new fashion manufacturing industry chain. However, in order to achieve this goal, the textile and garment industry in Jimo depends not only on brands, but also on market development. Back to the Jimo fashion season feast, it is easy to see that this is a seamless connection between the brand and the market.

From August 19, 2013 to 22, Ao Shan Wan 2013 China (Jimo) international fashion season was held as scheduled. This provides the most intuitive sample for the value remolding and integrated innovation of "made in China" and opens up a new journey of "new manufacturing" for Chinese clothing.

In the international fashion season, 2013 China Garment Manufacturing Exposition, Jimai 2013 Ao Shan Bay. fashion The forum, the name of Xie Da, Chi Hui, the theme of Chinese fashion design release day, and so on, highlight the colorful series of activities, and converge into the international fashion season interactive industry chain and the upstream and downstream platforms. Compared with the first international fashion season held in 2012, the industrial characteristics of this fashion season are more prominent, and the industrial chain integrated into it is more complete, thus achieving the docking of resources in a wider range.

During the second international fashion season, 21 famous brands, namely, Hongfa, Hongda, Hongda and Hongni, appeared in the exhibition. Clothing and accessories 6 industries, such as bedding, arts and crafts, etc., with an exhibition area of 20000 square meters.

"The main purpose of hosting the international fashion season is to firmly grasp the important links of high value added in the apparel industry chain, attract talents from the world, advanced technology and design energy, help relevant enterprises win the market, and lay the foundation for continuous leading the whole country." Ren Riping, director of Jimo City Bureau of industry and commerce, said.

In order to better show the demeanor of Jimo's knitting city and highlight the characteristics of the "national export textile and clothing quality and safety demonstration zone", Jimo organized a unified exhibition of "textile and garment industry 100 billion aircraft carrier" special exhibition area, organized 21 brands of textile and garment enterprises, and 20 market business households to carry out a collective exhibition.

In the exhibition area, with the theme of "Jimo China knitted city" as the theme, "brand value and fashion charm" as the main line, and the "Ao Shan Wan fashion tide" regional brand as the keynote, it shows the strong manufacturing force and potential brand strength of the Jimo textile and garment industry, which has aroused great concern from the outside world.

In order to create a deep dialogue and docking platform, Jimo organized a series of visits and exchange activities during the fashion season. Invite professional guests, associations and enterprises to visit the International Trade City, the international garment industry city and the first national garment brand incubator center. This deep docking and promotion directly opened up market demand. Through visits, China Sewing Machinery Association and snow and red Ni respectively reached the international advanced sewing equipment procurement cooperation intention.

In fact, in order to let textile and garment enterprises gain sustained momentum for developing the market, Jimo creates conditions for enterprises to open up markets through various channels, such as organizing enterprises to participate in various exhibitions at home and abroad, and carrying out international certification, etc. to support foreign trade enterprises in consolidating and upgrading traditional markets and expanding new markets.

It is understood that Jimo for three consecutive years to participate in the Canton fair business booth full subsidies, prompting the signing of the transaction volume has achieved substantial growth.

　 Boost industrial resource integration

What are the advantages and bottlenecks of Jimo's clothing industry? Che Yunhong, chairman of Qingdao Hong Ni Brand Management Co., Ltd. believes that the advantage lies in having a sound upstream and downstream industry chain and policy support. The bottleneck is that the integration cost between the industrial chains is too high. Accordingly, the 2013 China Garment Manufacturing Expo takes "link" as the theme, meaning connecting the upstream and downstream, connecting brands and manufacturing enterprises.

Ao Shan Wan 2013 China (Jimo) international fashion season involves enterprise resources such as garment manufacturing, development and design, raw material procurement, product production, warehousing and logistics, wholesale operation and terminal retail, etc. Jimo has established a database of participating enterprises by using the opportunity, laying a good foundation for the effective docking with the textile and garment enterprises in this city.

At the same time, through the "link" of the international clothing season, Jimo can select outstanding enterprises such as fabrics, R & D, e-commerce and so on to provide quality services for enterprises entering the incubator center. This makes Jimo in the industry chain upstream and downstream resources integration, has always been in the industry leading level.

It is understood that 2013 International clothing It has invited 18 top professional guests, industry leaders, brand technical experts and enterprises to adopt the form of "ONE TO ONE" and "ONE TO MANY" to build up a communication platform between guests and enterprises, which effectively meets the individual needs of participating enterprises.

Through the "one to one" business docking activities, Hengda Group and Yu Xiuzhen, chairman of the PFIN company of Korea, the group of red Ni and the chairman of Beijing white collar fashion seedling hung hung, Japan's clothing brand expert, soybean field president, haw dress and 18 professional guests, such as Chen Yongbin, chairman of the Zhengzhou fashion show dress, have effectively docked, and more than 50 enterprises have established links with high-quality resources. Integrate resources in the market, brand and technology.

In fact, during the international fashion season, the vast majority of textile and garment enterprises in China look forward to the "one to one" docking activities, which enable the experts to understand and guide enterprises to integrate in production, manufacturing, R & D and other aspects, and set up an integrated platform for garment enterprises and resource holders in the fashion season.

Garment enterprises and entrepreneurs have a sense of transformation and upgrading, but there is still a distance from specialization. For this reason, the special training program of "Xue Da Zhihui" was held in the fashion season. 9 experts from home and abroad, including Zheng Rong, Dean of the school of art and engineering, Beijing Institute Of Fashion Technology, were invited to conduct 9 professional training on e-commerce, brand building and other 18 professional tender meetings. There are nearly 2000 marketing and managerial personnel participating in training and tendering activities.

It is understood that the international fashion season in Jimo has broken through many "rules". This is the first time that the international fashion season has been held in county-level cities. The same type of exhibition should be held at least in the provincial level or above.

　　 Aiming at "China Intelligent Manufacturing"

China's apparel industry has been the first garment producing country, consumer country and exporter in the world for 30 years, which has affected and changed the global garment industry. China in the future Garment manufacturing industry How to renew the legend? How to transform from a big producer to a powerful manufacturing country? And how can we transform the garment industry from "made in China" to "made in China"?

In the course of "new manufacturing" in China's garment industry, the most important task is to re recognize ourselves, relocate ourselves and find out what is the most advantageous and core technology. Re explore and determine the future development direction of Chinese garment enterprises. In the future, manufacturing will be the output of science, and technology will be the expression of art.

"Fashion season is a smart field and energy field that promotes brand building." Zheng Deyan, mayor of Jimo, said that China's garment industry is undergoing a transformation period from "made in China" to "made in China". It needs to build the brand base and ability under the world structure, and use the worldwide advanced wisdom, resources and successful practice to drive the "Chi Chi" in China to take root and sprout.

The garment manufacturing industry has to cross not only brand, not just creation, but also the discovery and remodeling of value. Whether Chinese garment manufacturing can create a business with Chinese characteristics depends on whether it can carry out comprehensive management in various links such as R & D, design, production, sale, marketing and so on. It is urgent to establish an integrated innovation system of modern industrial chain.

China's garment industry must build an international view and standard industrial chain with scientific attitude. Only by completely designing and optimizing the supply chain can we form the source and driving force of the power of integrated innovation. "New manufacturing" has become the core of China's garment upgrading.

Moreover, to create a new garment manufacturing industry in China, it is necessary for Chinese enterprises to get rid of the vicious cycle of price war by providing the market with "heterogeneous" products with "original quality" and "products or services that competitors can not imitate" so as to realize the route of "producing good products and creating a better life".

In this regard, the fashion season frequent visitor group has made a successful exploration. The company still adheres to the "OEM", but unlike the general OEM enterprises, the company has a strong core: independent R & D capability. The company has established a strong R & D team with Japan.