Fast Fashion Clothing Is Popular, Quality Or Quantity?

Lifestyle Monitor Survey recently conducted an online survey of 6000 American consumers' preferences for clothing, fashion and fiber.

According to the survey, 44% of consumers believe that the quality of clothing has been worse in 2012 than in 2011.

In the same survey conducted in October 2011, the answer was that the quality of clothing was flat in 2011 and 2010.

52% of consumers believed that the clothes they bought recently did not wear well before, compared with 50% of consumers surveyed in 2011.

Meanwhile, according to the lifestyle survey data, 44% of consumers thought they would pay higher prices for better quality clothing, which is 3% higher than that in 2011.

According to the lifestyle survey data, 24% of American consumers still buy clothes at parity supermarkets, though this figure is down from 27% in 2009.

Another 24% of consumers buy clothes in chain stores, 14% buy them in department stores, and the percentage of consumers who buy clothes in specialty stores dropped from 16% in 2008 to 13%, and 8% of consumers went to discount stores.

Consumers are used to buying clothes or using coupons in the discount season to get the best price performance. For this reason, many people buy clothes that are thrown away by casual wear.

When fast fashion retailers bring shocking low prices, "throw away clothes" become a part of clothing consumption. People throw them away before they wear clothes.

But now the recession has prompted many people to become more cautious when spending.

The implementation of the concept of environmental protection also allows consumers to think twice when dealing with cheap clothes at will.

According to the survey, 77% of American consumers believe that the better quality clothing is made of natural fibers, which is significantly higher than that of 69% in 2008, higher than 73% in 2009, and 75% in 2010 and 2011 respectively.

Many American consumers

They all love cotton products.

According to the lifestyle survey data, 96% of the consumers liked cotton and cotton blended jeans, followed by cotton t-shirts, 95% of the consumers liked, socks (94%), underwear (90%), Casual Shirts (86%), pajamas (85%), formal shirts (79%) and

(71%).

Compared with 2010, more consumers in 2012 said they liked bra (76%) and coat (50%) made of cotton and cotton blended materials.

Cline also said, "when people are good at quality,

Wearing a good fit and fine workmanship is associated with a certain garment, which will increase its chances of dressing.

Faster fashion clothes are easier to feel bad than others.

Cline added, "I like natural fabrics because they feel good. The more you wear them, the more you want to take care of them.

Polyester fabric feels like a plastic bag, because they are made of petroleum derivatives.

People are reluctant to use plastic bags in supermarkets because of the idea of environmental protection, but they buy clothes made of the same raw materials. "

At the same time, Dion said retailers should not worry that consumers will reduce consumption.

"If people follow the principle of" quantity less quality and superior "purchase, they will buy goods at higher prices, thereby increasing sales profits, which is good news for retailers.

But discount information has a certain impact on consumer shopping. They believe that the gross profit of retailers from each commodity is between 75%~90%, and all discount and discount prices confirm the idea of consumers - retailers have huge profit margins.

In addition, the existence of discount stores and daily trading websites is also deepening the consumer's thinking.

Therefore, I appeal to high-end shops not to discount blindly.

The whole fashion industry should guide consumers to establish a correct attitude towards clothing.