Reporter Observed: Foshan Platform Changes Under The "Centralization" Platform

Tmall changed the rules of the game, so that the opening of the business is not quite calm.

There is no doubt that in January this year, Ali and the State Administration for Industry and commerce under the background of "quarrel", Tmall has tightened the entry threshold for future businesses, which is undoubtedly conducive to standardize purification.

The market order and environment have curbed the deterioration of the adverse effects of counterfeit goods, brushes and other bad money.

But from another point of view, as some netizens have said, from open to inviting system, and recently Alibaba group announced its Taobao,

Juhuasuan, including China's retail platform for unified planning and management, and other series of events show that Tmall as a large comprehensive e-commerce platform for online channel control capability is growing, the platform of the future business platform on the degree of freedom or will gradually reduce.

In fact, from the existing market structure,

Resources, traffic and data are gradually concentrated on a few large platforms such as Tmall and Jingdong. No matter active or passive, enterprises or brands that are involved in the flood of electronic business will inevitably rely on these big platforms, among which the performance of small and medium-sized enterprises or original brand is especially prominent.

In many of the local businesses in Foshan, the electricity supplier has experienced rapid development in recent years, and the market structure of "centralization" and a small number of giants has basically taken shape.

Although this has somewhat deviated from the original location of e-commerce as a paradise for small and medium-sized entrepreneurs, the stronger the "28 rule" is still "green hills can not cover up".

Although the start of the competition is relatively late, the evolution of the new round of electricity supplier is not an opportunity for Foshan enterprises.

Relying on the strong real economy, accumulated a large number of high-quality offline brand precipitation, so that the competitiveness of Foshan manufacturing online channel in the "brand economy" era of electricity providers to further highlight.

On the other hand, the long tail theory is still effective for some local small and medium-sized start-up companies who are still trying to push the electricity supplier.

The homogenization of products on the Internet is becoming more and more serious. In addition to "hanging on a tree", small and medium business operators should clearly pursue "small and beautiful" business strategy and product positioning, avoid competition with big brands and large companies, and actively seek dislocation development in the field of subdivision.

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