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Wang Da Ren Is One Of The Youngest Designers.

2015/4/6 18:18:00 16

Wang DarenDesignerCostume Design

Wang Daren is an enterprising entrepreneur who takes risks and is loyal to his own ideas. The most important thing is that he is always happy with it.

In the eyes of fashion writer Jess Cartner-Morley, Wang Daren in black coats, black jeans, grey sweater and sports shoes and white headphones is more like Silicon Valley elite than top designers. But the details impressed her. Sweater The round collar shows the top layer of double cashmere material, and the hairstyle is perfect. At the lunch time, the young man on the side table even turned around and flagrantly sneeared at him. Yes, it is undoubtedly the most popular Alexander Wang (Alexander Wang).

"What's interesting is that ya. Lishan Da Wang It means everything to young people, but their parents know little about it. Of course, this is one of the reasons why young people love him. " Said Morley.

Alexander Wang has been reported on the occasion of the promotion: fans started queuing up to buy discounted bags and clothes at 5 o'clock in the morning at temperatures below zero, most of them were under 25 years old or below.

Alexander Wang jeans look more like Mark Zuckerberg's taste. Non Karl Lagerfeld This is obviously not a coincidence. Wang Daren himself believes that technology is the source of all things. When one of the most important works of last year, Alexander street, H&M, was released, the blockbuster news was not released in a traditional way, but secretly detonated Instagram at midnight on a Saturday night.

Wang Daren often used the word "dialogue". "Compared to fashion, fashion means more dialogue". "For brands, nothing is more important than facing consumers directly." as a brand, we talk with consumers about anything, such as music, and some dialogues will bring trends and products, and some are just dialogues.

He is good at cross boundary multi channel dialogue, and has led three fashion brands with completely different pricing and complete independent customer groups. What's the feeling of designing for H&M and the customers of Paris? "Obviously, the two are not opposites. I like the way of two purposes. I'm interested in grand narration, not raising the price point. The great challenge of Paris is that it must remain noble, and so is H&M. It must be close to the people, and the two designs are exciting. Wang Daren, 31, seems to have pinpointed his own beat in a dual identity. This is probably a more flexible identity from the super brand era to him and to the contemporary JW Anderson, who is also the Loewe creative director of LVMH.


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