Mei Bang Clothing And Other Direction Changed To Platform Business.

A few days ago, Zhou Chengjian, the son of the chairman of American bond clothing, was formally launched by Zhou Bangwei, the App leader.

According to the "fan" own introduction, the App integrated the global clothing brand, and has professional fashion buyers and matching advantages, which is one of the features different from Tmall, Taobao and other clothing types.

By opening the interface of "fan" App, we can see that the combination of collocation experience and various brands is the characteristic of the App.

At present, apart from Smith Barney's own brand, Nike, Adidas, CONVERSE, Puma, northern, basic life and other 65 brands have entered the platform.

The US leader briefed reporters that at the end of this year, the platform should sign at least 300 brands.

In the industry view, "fan" App provides a new weapon for the strategy of the United States and Canada to increase the electricity supplier platform, and the United States also plays a new role in the construction of App as a platform service provider.

In fact, there are more than one American company in the exploration of platform service providers from traditional clothing manufacturers.

Recently,

It also bought a ISE stake in South Korea's electricity supplier across the border by 115 million yuan.

It is reported that ISE is a leading provider of domestic e-commerce services in Korea. The two sides agreed to integrate resources in the next stage and build a mobile Internet platform in China to carry out related businesses.

In addition, Shanxi hundred round pants industry chain store Limited by Share Ltd also successively shares, the purchase.

After the choice of a complete pformation, cross-border electricity supplier will become its next brand new label.

From the enterprises that sell clothes to earn money from services and

To earn profits, the United States briefed reporters on the change. The "fan" App platform sold some of its own brands while charging some other marketers. The profits from the sale of clothing and the profits from platform services will become the main source of revenue for the US.

The US and the United States further say that the proportion of future clothing sales and sales services is still unknown, but perhaps one day the revenue from platform services will exceed the traditional clothing sales business.

In fact, the above speculation is not impossible. The cold of traditional clothing industry has become an indisputable fact.

In 2014, the US bond report showed that revenue was 6 billion 621 million yuan, down 16.08% compared with the previous year, and net profit attributable to shareholders of listed companies was 146 million yuan, down 64.08% from the same period last year.

Bad performance also extended to the first quarter of this year. At the end of last month, the quarterly report showed that revenue was 175 million yuan, down 4.75% from the same period last year, and net profit was 38 million 810 thousand yuan, down 63.58% compared with the same period last year.

It is reported that Baleno closed 388 stores in the 2014 fiscal year. In the first half of 2014, IgG closed 88 stores in the country. In 2014, the United States closed nearly 1000 stores under the line.