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LVMH Group's Purchase Action Continues At The End Of The Year.

2015/12/13 21:35:00 36

LVMH GroupAcquisitionBrand Strategy

Looking back at the luxury market in November, the world is not at peace.

As the end of Christmas Eve

Discount season

The terrorist attacks in Paris made the idea of luxury brands and luxury department stores trying to hit sales volume during this period. Many countries reflected that the political uncertainty was growing, but the acquisition activities of the major luxury groups were very good.

At the end of each year,

Luxury goods

Group buying action continues, LVMH acquired a minority stake in Paris's Italy jewelry brand Repossi; Herm s s bought its long leather supplier Tanneries du Puy; Tods (Tod 's) bought 415 million high-end French luxury luxury brand Roger Vivier; the acquisition bought Italy shoe maker; a L'OCCITANE fund bought a Mak long 40% master's share, and the control group purchased the remaining 40% of the surplus.

Meanwhile, Prada (Prada) was again expanded by the rapid retail expansion since 2011.

negative effect

14% of the company's share price evaporated; Richemont's earnings warning in the second half of the year brought the group into a negative growth field, and its overvaluation of Net- -Porter made the company's share price slide by 9% this month.

The bleak performance of black Friday is even worse.

Some enterprises such as Herm s, Ralph Lauren, Michael Kors have performed well in that month.

Among them, due to the strong performance of European and online markets and the increase in wholesale business profits, Ralph Lauren shares soared, up 12% in November, and Michael Kors also announced a second quarter earnings forecast.

It recorded a 7% strong income growth in the US market.

Its share price rose 11% in the month, the first double-digit increase recorded in many months.

Ferragamo's (Ferragamo) retail sales fell for the first time, and sales in China were facing a sharp decline and their shares were temporarily suspended.

The company announced that it would be a challenge for the market to anticipate 2015.

The company's share price fell 9% in November.

Tod 's has been trying to turn into multi category operation, but it has not been effective yet.

In the second half of the year, the Chinese market plunged 14% due to the extreme weakness of Hong Kong and Macao, and Tiffany sales continued to decline, announcing the 2015 annual expected reduction. The three companies could say that the situation was very bad.


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