Why Do Notre Dame De Paris Group Pay For Post Disaster Reconstruction?

"What devastation have time and people brought to these extraordinary arts? What is left to us about the ancient history of Gaul and the whole Gothic art?" - Hugo's "Notre Dame de Paris"

In France, on April 15th, a fire broke out in Notre Dame de Paris in the capital of France.

It is reported that the fire started in the attic, then spread to the roof, the scene of smoke billowing, after the spire collapsed, also engulfed the human history of 800 years.

After the incident, many people in Paris spontaneously pray for the Notre Dame de Paris chorus "the Madonna" and kneel down.

Fortunately, the artwork in Notre Dame de Paris has been pferred smoothly. There are reports that the fire is related to the recent renovation works.

In a televised speech, French President Mucklow vowed to rebuild Notre Dame de Paris and publicly plan to launch a national fundraising campaign to fund the reconstruction project.

France, as the base of luxury goods industry, has caught the attention of the luxury industry in the wake of the Notre Dame de Paris fire.

Shortly after the announcement by French President Ma long, the Gucci parent company opened the chairman of cloud group and CEOFran ois-Henri Pinault immediately to make a feedback statement.

According to Agence France-Presse, Fran ois-HenriPinault, chairman of Kai Yun group, said for the first time that Pinault and his family will donate 100 million euros, and the funds will be paid through Pinault family's company Artemis to help rebuild Notre Dame de Paris.

The Notre Dame de Paris fire caused widespread concern in the global luxury industry.

Shortly after the fire, Burberry's chief creative officer, RiccardoTisci, said through instagram that Notre Dame de Paris had always had a high status in his mind. He felt deeply sorry for Notre Dame de Paris's disaster.

By the end of the press release, FASHION was released by the luxury industry giant, LVMH group and its luxury brands, which are not publicly released by Notre Dame de Paris.

Notre Dame de Paris (Cath e drale Notre Dame DeParis) was built in twelfth Century. She is a Gothic style Christian Church. It is located in the heart of the whole city of Paris. It stands on the Senna river. It is the spiritual and cultural symbol of ancient Paris, and is also the artistic treasure of the whole world.

In the eight hundred years of history, Notre Dame de Paris has become a witness to the history of France. From the crown to royal wedding and Joan of arc, Notre Dame de Paris has witnessed not only the history of France, but also the emergence of France's luxury industry from the bud to the rise and the hegemony of every node in the history of the world.

Victor Hugo, a French romantic poet, likened the church to "Symphony of stones". He wrote in his 1831 book "Notre Dame de Paris": "every side of this respectable historical building, every stone is not only a page of French history, but also a page of the history of science and art.

It's a magnificent symphony of stone.

Over the past 800 years, Notre Dame de Paris has undergone many expensive repairs. When the fire broke out, the steeple was being repaired to repair the damaged wood structure.

In recent years, because of the serious damage of Notre Dame de Paris, cathedral officials have been seeking private funds to support the French government and provide maintenance funds for Notre Dame de Paris restoration projects.

After the fire, Kai Yun Group Chairman HenriPinault came out for the first time, donated one hundred million euros in his personal name to help rebuild Notre Dame de Paris, which was regarded as a beautiful social event public relations effect of Kai Yun group.

There are industry reviews that show a strong sense of social responsibility to show the world its pattern and mind.

FASHION predicts that after opening the cloud group, there will be more luxury groups and beauty groups to join in the government assistance to rebuild Notre Dame de Paris.

Luxury brands have been busy saving historic sites.

In fact, not only is Gucci's parent company Kai Yun group, but the entire luxury industry has been making frequent efforts in recent years to help rebuild and repair the precarious historical sites.

The CHANEL, which has always had a deep connection with The Grand Palace in Paris, announced last year that it will contribute 25 million euros to help Paris The Grand Palace repair and rebuild.

The reconstruction project will be launched in 2020 and completed in 2024.

Besides Paris, France, Italy Rome also has many historical sites.

Rome mayor Gianni Alemanno once said: "if there is no sponsor to repair, Italy will not be able to complete this task, perhaps not in Europe."

KarlLagerfeld's Fendi brand, which was under control, has been committed to renovate the historic sites such as the fountain of Rome. The Italy garment manufacturer Diesel has invested 5 million euros to repair the weathered RialtoBridge in Venice, the oldest bridge across Venice the Grande Canale. In Rome, the luxury shoe maker TOD S group has spent 2 million 500 thousand euros to help repair the ancient Rome Arena (Coliseum).

However, what is worrying is that in addition to the wishing pool or Rialto Bridge, there are thousands of less famous scenic spots in Italy, which are also at risk of being crumbling. The repair of these historic sites still needs a lot of money, so their prospects are still obscure.

Luxury is not only a commercial art, but also an art of time.

It is worth mentioning that luxury brands have also contributed many new ideas to repair historical monuments. Apart from giving donations to protect historical sites, a century of luxury brands constantly awaken the public and the market's attention to historic sites by using historical monuments.

Fendi held a 2016 autumn and winter high show at the famous trevir wishing pool. Before that, Fendi donated $3 million to repair the trevir wishing pool. In June 2016, Dior specially sent guests to the Blenheim Palace to see the 2017 early spring series.

The classic British garden was listed as a world cultural heritage in 1988. In 2018, Gucci held a 2019 Spring Festival series at the ancient Rome cemetery site, LesAlyscamps.

Luxury brands are already common in sponsoring cultural undertakings. Luxury industries are increasingly integrated with politics, economy, culture and charity.

In addition to historical and humanistic considerations, from another point of view, luxury magnates sponsor cultural heritage for their own sustainable development. For some luxury brands, the quality of business depends on public image and reputation, including quality product design, aesthetic standards, cultural resonance and other factors. These factors are intertwined with cultural relics, so that luxury brands can release greater potential energy.

After the Ministry of culture of Italy indicated that it could not guarantee the maintenance cost of the Rome Grand Theater, TOD 'S CEO Diego Della Valle donated over $36 million.

DiegoDella Valle said: "for those of us who are" made in Italy ", there is no alternative to doing so.

However, the great efforts to repair historical sites by luxury goods have also aroused social concern. The public is worried that some historical sites will become negative effects of the commercial operation of luxury industries.

Now, the challenge lies in the concept of luxury industry. How can cultural heritage and luxury business be smart and mutualistic?

The Greek Ministry of culture has publicly denied rumors that Gucci, an external legend, will play a show in the Acropolis in Athens, Greece.

The Ministry of culture of Greece said: "the Acropolis in Athens is a world heritage site that is listed in the UNESCO. We have an obligation to protect it."

With the rise of social media and youth consumption, luxury brands have long been on the top of attention Pyramid.

In today's social media and globalization, the industry is learning how to assume a greater sense of social responsibility behind the frequent cultural disturbances in the luxury industry.

In 2019, Gucci, Prada, Burberry and other luxury brands cooperated with the establishment of the Advisory Committee on promoting diversity and inclusiveness, through which the ad hoc committee was used to build multicultural projects aimed at enhancing brand culture responsibility and inclusiveness.

This is the world's attention to the Notre Dame de Paris fire. We can not see that the Gucci parent company has made an industry model for the whole industry.

In the future, luxury ecology will also have wider and more social value.

Obviously, the new battlefield has already formed.

In the sense of social responsibility and national reputation, luxury brands are becoming a new competitive weapon beyond market sales and product design.