Luxury Shopping: From Monthly To Hundreds Of Thousands, To Sell Corn Mask And Lion Powder.

In Italy for 7 years, luxe purchased luxury goods for the first time.

In the past 3 and April, it was the rush season for luxury goods buyers to run among the major brands. This year, the outbreak of foreign epidemic, offline shopping malls completely shut down, in the situation has already been difficult to go out, and most of the purchasing agency, floating Liu is temporarily unemployed. She changed the name of WeChat directly to "suspension of purchasing" during the epidemic.

For luxury brands, this is also an extraordinarily difficult first half. The clothing show was suspended, and the stores were shut down. Even the factories had to stop production and stop production. In April 1st, the latest report released by Boston Consulting Group (BCG) predicted that global sales of fashion and luxury goods in 2020 will drop by 25% to 35% compared with 2020, and sales will drop by 450 billion US dollars to 600 billion US dollars in the same period in 2019.

Quite a lot of purchasing agents were transferred during this period. They sold LV bags and now sell snail powder. Originally, they mainly had luxury goods, but now they had to join the business of microtraders, selling facial mask, donkey hide gelatin, fruit and corn.

In fact, various types of purchasing agents and buyers involved in cross-border business have been affected by the epidemic "Black Swans" in varying degrees. A shopkeeper of Taobao cosmetics shop told Tech planet (WeChat ID:tech618) that this year he knew the color cosmetics purchasing shop, business basically cut. An international luxury brand insider said that a lot of brand procurement budgets were half cut, and the spring quarter clothing faced with a large backlog of inventory problems.

Tech star has found six people who are engaged in purchasing or purchasing, and some of them are buying and selling business, and their incomes are dropping sharply. Some people have lost their jobs due to the epidemic, and have restarted their old businesses, and have started buying again.

Left behind in Milan, revenue dropped by half.

7 years senior purchasing agent.

At the moment, I live in Milan, Italy, the most serious in Lombardia.

I have been studying here and staying for work. I have been in Italy for 7 years, and I have been buying for 7 years. My business is not big, and I have been running alone all the time.

Purchasing basically covered 50% of my income. After I heard about the news of Wuhan's city closures, I began to step up purchasing agents, concentrated the bags for several days, and ran more frequently.

I had a foreboding that the epidemic could lead to economic downturns. There might not be many orders in the second half of the year, and Italy would be affected.

At the beginning of March, it was hard to find eight customers to fight for a discount on Celine. The second day of waking up, the outbreak of the epidemic in Italy, one day diagnosed 1200 cases, then closed the city. Shopping centres closed, logistics and aircraft were suspended, and orders had to be shelved.

Before the market closes, logistics is the biggest problem. The price of the logistics channel doubled, and there is no guarantee of effectiveness. A bag I sent before is still stuck on the road.

How much is the impact of the epidemic on the luxury sector?

The first two days, I received a call from the Gucci sales team and asked if I would buy a package, with a discount and online remittance. Discount is a loss to brand tonal and luxury brands usually avoid discounts. Even in the discount season, Gucci and other discounts are symbolic "strokes", which will not be particularly large. Discount styles are scarce.

But now, I feel that the relationship between supply and demand has changed at once. In the past, Gucci bags were purchased in addition to the restriction, and they needed to be bought by wallet and card bag. Now I feel surprised that there is a sales initiative to call and sell.

There is also a top luxury brand that has not been discounted since last year. Some time ago, the clerk told me that the whole line was playing ten percent off. If it were not for the epidemic, the brand would not have given up such a large margin. From this relationship of supply and demand and price difference, we can see that the present economy is not very good.

In recent years, we can see changes in the market, and remember that in my first year of purchasing, we all ran to Prada's factory "Crouching bag". The most precious thing at that time was the killer bag, which sold at one hundred percent high as long as there was a bag. Experienced purchasing agents will know that the cabinet sisters will come out of the factory door specifically, and go to the spot to squatting.

At that time, luxury brand tellers were looking down on purchasing agents, taking pictures and even being driven out by them. But now that the market has changed, the Prada reaction has been much worse than before. Some luxury brands have begun to actively and actively take over purchasing agents, buyers and take the initiative to deliver business cards. They are all sales clerks who have good relations with Chinese purchasing agents, and sales are always high.

So far, Milan is still banned in the city. Go out to fill out self declaration form, explain the starting point and destination, I basically go out once a month. But even if Italy lifted the ban in May, I would not go anywhere in the market for such a high flow of people, for fear of risk.

I was alone in Milan, and I felt dizzy, short of breath and dizzy every day. Later, a professor of psychology finished analyzing that I was a typical panic disorder. Staying in closed space for a long time will create many anxieties about life and economy in the future.

In fact, since 2018, there has been a downward trend in the buying and selling industry. The number of students studying in Italy has doubled. There are more and more people who don't know how to deal with shopping in shopping malls. With more and more information and channels, luxury goods are gradually disenchanting. Fortunately, I have been doing enough for a long time.

Recently, I know the purchasing agents are selling goods. A few days ago, I saw a purchasing friend and micro business cooperation, sell mask, sell donkey hide gelatin. His scale is relatively large, and customer service, warehouses and so on all have to pay. In addition to selling goods, we must find other ways to do business, otherwise the cost can not be covered at all.

I have always had no ambition to earn money, and I feel enough to eat enough to take it as a sideline. If purchasing business is bad in the future, I will seriously save money.

At first, because I often carry the relationship between luxury bags and outgoing bags, I chose the location of renting in the center of Milan for safety. But according to the present situation, if half of the income of the purchase is reduced, then I may need to consider moving and reducing expenditure.

Brand budget is half cut, inventory backlog.

A luxury insider, John

What I have come to know and understand is not ordinary luxury purchase, but a professional buyer of luxury goods. They are more responsible for purchasing goods inside the company and doing partial Bussiness.

Those who truly become the buyers of luxury brands will have 4 to 6 times a year to go to Paris or Milan to decide the products sold in the next quarter, or the next year, and the number of specific products.

But because of the epidemic, they are unable to travel now. At this stage, the selected products basically use some forms of "cloud buying goods", and finalize the selected products by watching videos and finely detailed pictures. There will be many restrictions on the selection of products across the region.

For professional luxury brand buyers, the epidemic has little impact on their income. The change is that in the past, buyers would go to the brand headquarters and contact the selected products on the spot. Now the "cloud sellers" can not touch the real fabrics and feel the real handle, and the visual effects will have some influence.

There are probably only 50 works on display in the brand. But in fact, a quarter of the brand design may have 1000, not all styles will be given to a certain country and region.

Every quarter, the buyer will have a budget. The buyer's task is to decide which items to buy and how many goods to sell in the cost frame. Their work involves avoiding differences in market culture, for example, there is no green hat in the country, and the blue and red wallets are considered to be a money breaker. Buyers will also avoid these problems.

This year, the epidemic will have a direct impact on the brand's budgets and orders. For example, before a clothing brand, the budget for a year is 50 million, and now it may be half cut.

Luxury brands are usually cross season products. All spring products, including summer products, were purchased in October last year. The factory has already been produced and sent to China. Shutting down stores and reducing sales will lead to a lot of backlog this year. The most serious backlog should be in Europe.

So until the next quarter of the product is online, buyers will analyze the current inventory products and get rid of part of the discount at the end of the season, but usually the discount will not be very high. The rest will be given to the discount village of outlets, which will be sold at a higher discount.

As far as I know, most of the luxury brand stores in China have resumed operation, and some of them may have recovered about 70%. However, due to the spread of foreign epidemic and the closure of stores, the non Asian region is basically annihilated. Now, only a few domestic and a few Asian countries have maintained their operations and their revenues have become "the hope of the whole village".

On the whole, the most serious impact on luxury brands is performance. Under normal circumstances, each brand will set a year-on-year growth rate of its products, most of which will remain between twenty percent and thirty. This year, we will give up this indicator. Last year is our biggest goal and requirement.

Temporary change of shoes, barely enough time.

New transfer, Midu

In recent years, I am a freelance profession. More often than not, my identity is more like a tourist blogger. In three years, I traveled around 49 countries. In the past, I supported my income as a home stay business. Now purchasing has become my core income, accounting for about 90% of the total income.

In the past, I had invested, founded, and worked as a civilian host. Before January, home business is still my biggest source of income.

At the most, I had 30 housing units in Beijing, Sanya, Chongqing and the United States. To catch up with the sluggish home industry and the impact of the epidemic, apart from the 2 sets of houses that do not require too much cost, all of them are still left behind or paid off.

Now, purchasing is basically my main business.

I started to take over as a purchasing agent from the time of the epidemic. In January 27th, I found it too boring to apply for a trumpet. In 2012, when I was studying in the United States, I bought shoes for sportsmen.

My customer group is very special. Before doing sports journalists and sports projects, I accumulated a large number of athletes' resources, which became my core users. As a result, I sell mainly brand names and sports products.

Many people probably don't understand the athletes' group. Their income is considerable. They are usually busy with training and have no time to go out. When someone asks me to buy shoes, they choose all the colors and styles to choose from.

Frankly speaking, I am not a traditional meat purchasing agent or a luxury buyer. I am more of a middleman and a medium between goods and customers. I choose products from a large number of products, and then I recommend it to you through WeChat friends circle and group.

My main suppliers are basically factories, so there is no stock squeeze or break. More than one supplier has been accepted, so that one arm is broken and another arm can grow.

But in the whole purchasing group, all purchasing destinations are directly influenced by purchasing agents. Now it can be felt that the biggest impact of the epidemic may be the efficiency of factory delivery, the slower delivery speed and the smaller number of shipments.

At the end of January and early February, there was no express delivery in Hubei, and in some other areas, it sometimes had to wait for about 10 days. Fortunately, all my customers know me, and few people hurry.

I spent 13 hours in the United States, and when I slept, it was morning in the country. I'll send it in the morning and send it in the evening. Every day when I fall asleep, I get income, at least one hundred or two hundred in a day, and more than 4000 in the highest record.

For me, this model has no burden. In fact, the distance between the last purchase and purchase is 5 years. When I have a fixed cash flow, I will avoid social spending. After that, I will definitely continue to do it. My operation mode has become a small system. Even if I have a formal job in the future, I should continue to do it as a minor sideline.

They bought home and sold fruits and corn.

Italy, Europe luxury shopping, Hu Bo

When I went home a few years ago, my girlfriend and I suspended the purchase. The main reason was that the logistics was not smooth.

During the new year, domestic express delivery was half stagnation, and international express stopped a lot. Several international express pieces we sent from abroad were all returned. A friend of mine wanted to buy a Chanel bag a few years ago, and has not bought it yet.

My girlfriend is a fashion designer and is stationed in Italy. I have my own studio in the country. Purchasing is a part-time job. We have been buying for two or three years in Italy. At the beginning of studying abroad, purchasing is to earn airline tickets, earn tuition and live expenses.

Buying now is almost interesting. The products with the highest profit margins are like some global limited explosive bags, sometimes it takes months or even a year to buy one. Some popular or relatively ordinary commodities have limited profit margins, and we are not willing to sell them.

I remember a day in the Parisi family, and finally removed the cost of express logistics, and calculated that he didn't earn a few dollars. I felt like I was losing my day. Some products are too low in profit and are not worth looking for in the East.

Our purchase is actually a service industry. Sometimes runners run to exhaustion and can't buy a bag every day. Some bursts of bursts may be bought in several countries. Milan is unlikely to go to Paris. Paris is unlikely to go to Munich or go to other European countries.

I think part of the customers enjoy is that I serve them and help them find the goods. The process of finding a limited amount or explosive bag.

The biggest impact of the epidemic on the whole industry is revenue. Full time purchasing will usually press a lot of goods. They will hoard some explosive products ahead of time. I see that in the group, these people are basically selling goods before they sell them. This is only the purchase of purchasing agents as a sideline. This period is basically zero income. The shopping malls are closed, and there are no goods to sell.

I know a very old elder sister who has been staying in Europe for a long time. She buys products all the year round, sells some domestic products abroad, and buys luxury goods and cosmetics from abroad. She is now back home selling fruit and corn.

Some people say that the purchasing industry is a bit like the sunset industry, but I think any industry will not disappear, it may change the form again, but another form of traditional purchasing, I do not know yet.

We also tried to open Taobao stores before trying to widen our channels. We will upload all the product information, purchase records, small ticket records and so on according to the rules, but they will be reported in two days. After being reported, it is necessary to appeal and reprepare the material. This thing makes my brain big. It was so hard to make Taobao. The two of us could not take care of it, so we closed the Taobao store.

Probably since last September, we can feel the rise of live shopping. I saw two little girls in the mall before, and everyone would see them. I felt embarrassed, but they were there hard to broadcast. However, I think the less likely this kind of mode is, the more unnoticed it is, the more likely it will eventually subvert the market.

Halfway to sell masks, lost about one hundred thousand

Makeup shop owner, Jiang Feng

At first, I felt that the epidemic had no effect until the duty free shop began to collapse. The obvious sign is that forty percent off activities are being launched at duty-free shops in Hainan and on Sundays.

There is a general situation of prices falling everywhere in the duty-free shops, and the goods in my hands are becoming more and more worthless. Especially lipstick, the price of goods hoarding before and after the year is up to 40 yuan. Like Armani 405, it can sell to more than 170 yuan a year, and only 130 yuan after that, which has fallen by more than 20%.

We are going to hoard the goods at a discount, but this year's price fluctuation can be said to be unthinkable. You never know whether you have made a copy of the bottom. Before buying goods at a high price, they also need to discount, reduce prices, exert pressure on costs, or even sell them at a loss. Money is on the goods and must be diluted.

The reason for the outbreak is the suspension of customs clearance in Hongkong and the time-consuming nature of foreign duty-free shops. The less than a month, the longest 2 months. We began to look for resources at home and on duty free shops. Prices may not be cost-effective, but the cycle is short and capital turnover is fast.

During the epidemic this year, a lot of purchasing agents and micro businesses earned a fortune by selling masks. I only sold them once, losing about one hundred thousand.

In fact, I didn't plan to sell masks at the beginning. Before the saffron crocus and Thailand blessing Buddha card, I didn't follow the wind. Selling masks was also easy to scold. But seeing many customers in the group discussion, can not buy masks, we just have a way, decided to sell a mask at cost price, it is to repay customers.

There are messy vendors and mask suppliers in the market. We dare not decide. Honestly, South Korea has found the regular mask supplier of the KF94 specification (which is equivalent to the domestic N95).

At first, 70 thousand masks were ordered, 10 thousand of which were donated to Wuhan, and the rest were sold. The unit price of a good mask is 4 yuan, plus mail, customs clearance and so on. The price is 6.8, which can cover the cost and basically do not earn money. At that time, the lowest price of the masks was more than 10 yuan.

After the first batch of goods were pulled into the warehouse, the Korean factory had been stuck up, asking for a price increase to 7 yuan. But I have already put the mask on the shelves in accordance with the original price and stock. Thinking that the mask was really just needed, I agreed. After that, the price of the single mask increased to 13 yuan, plus the freight cost of 13.5 yuan.

The cost has more than doubled, but I can not force everyone to make up the difference, so I have to make up the price link. But there is not much money, probably 1/6 to 1/7.

Worst of all, the 70 thousand masks initially promised were finally pressed to 30 thousand. After receiving the goods, we donated ten thousand to Wuhan, leaving only 20 thousand, so we had to consult with the customers and deliver the goods according to the 1/3 of the quantity we purchased, and the price difference was returned.

I lost about one hundred thousand of this. I have been used to losing business and paying compensation, but reputation is the first. In the worst part of this period, I had only 500 pieces left in Alipay.

Now, the purchasing industry is getting worse. I know that the color make-up shop this year basically cut the business, like us, many products can only cost at the end, no way, money needs to flow.

This year, we have little profit. The profits in recent 2 months are all used to dilute the cost. The price of goods before is too high to be a fool.

The original industry is opaque, few people do, fewer shops and less competition. My impression is that the best year for European and American purchasing is in 2016 and 2017, and the profit is high enough to explode, which can earn 30% of the selling price. For example, YSL round tube 12 lipstick, the purchase price of 140 yuan, can sell to 220 yuan, basically close eyes to make money.

But now, a lipstick profit is only about 10 yuan, on the one hand, more and more channels of purchase, large platforms have begun to do tens of billions of subsidies; on the other hand, the electronic business platform forced us to do activities, do not do activities do not give support to the flow, the peer price is also very fierce, many times we are forced to price cuts.

I've been on the line for five or six years, and I've seen ups and downs, but honestly, I don't know how long it will take.

Purchasing is really the sunset industry.

European luxury shopping, SUSU

After most shopping malls are closed, many buyers are closed down, and there is no way to continue purchasing. Those who have spot will sell and sell spot.

I mainly buy on behalf of Europe and America. Purchasing is what you need and what I can bring to you. I sell all my shoes, accessories, bags and cosmetics. Our line is channel, and I work mainly with some buyer shops in Europe. Fortunately, there are still no shop buyers, so I have goods to sell.

But some of my colleagues are running special discount villages, or specialized people buy meat as purchasing agents, so they have to stop to be completely unemployed.

After the epidemic, it is obvious that postal charges are rising, especially the logistics of package clearance. On the whole, logistics can still run through. Now, I mainly send goods back through DHL international logistics. Because flights will take off more or less, but there will be time limitation.

Last month, I sent a small package of parcels from Canada. The original logistics cost was about 100, and recently it received 250. I entrusted a small Chinese transport company. At such a special time, they can get through the access road very well.

Due to the increase in the price of logistics, the purchasing price will also have a slight increase. But I feel that these luxury brands besides LV, Chanel and Gucci are going to rise every year.

Recently, Chanel can be perceived as a marked increase in price, because the global spread of Chanel will not be too obvious, so a lot of purchasing agencies will go to Korea to buy them and bring them back from Korean meat. But now China and Korea are segregated in two directions, resulting in a substantial increase in the cost of buying goods, which will lead to a substantial increase in bags.

Before, many goods in the buyer's shop will be discounted, but because the package is exchanged every year, the discount rate changes are not easy to perceive.

More obvious is the latest lipstick from Hermes. The price is about four hundred or five hundred. In February this year, people generally only bought 40 to 50 yuan on the basis of selling price. But later, because of the serious epidemic, procurement difficulties, logistics has also been greatly affected, almost one day a price, now the price has risen to more than 600 yuan, some of the more popular color number can be sold to 800 to 900 yuan.

Now, some brands are offering special discounts to online sales, promoting sales on the Internet and donating part of the sale amount to donations for the epidemic. Before, the high-end brand AW opened an online activity with a large discount rate, and 20% of its sales revenue was used for donations from the epidemic relief. This kind of activity feedback will be especially good, the activity time is originally 72 hours, until finally did not sell to 24 hours completely.

In March and April, the sales season was very busy in previous years. My body size was relatively small, and there was no specific accounting for the conversion. However, the epidemic situation will have a significant impact on sales volume, but I do not have a substantial reduction.

Last year, when the electricity supplier law came out, in order to continue to do the legal and compliance purchase, I specifically found the bookkeeping company to record tax returns. This will lead to higher costs and less room for profit. Now many overseas electricity suppliers, big luxury goods are stationed in China, settled in the electronic business platform, and then buyers will not buy up.

Such brands as Chanel, Hermes and LV, which are still hard to get, including smaller brands or brands that have not yet entered the country, are less affected.

Purchasing is really a sunset industry. Last year, it was affected by the electricity supplier law. This year is an epidemic. Now I always think, or do not buy, or just work hard.

(according to the request of the petitioners, Fu Liu, John, Midu, Hu Bo, SUSU and Jiang Feng are alias).