Poverty Alleviation Sample In Pingjiang County

From recycling waste products in his early years to becoming a beloved sister-in-law, friends around him feel that Chen cangen, 43, has completely changed his personality.

"Those post-90s and Post-00 Baoma will tell me to use facial cleanser and facial mask. I feel that my voice has become much softer when I speak, and the attitude of people I know has completely changed." She said with a smile that her living conditions and personal status have improved dramatically since she started participating in the local housekeeping service training course in 2019, and her order has been arranged to the end of this year.

After changing the inherent image of poor households in Pingjiang County, Chen cangen even began to consider buying a house for their children in the county as his next life goal after upgrading to a gold medal sister-in-law.

This is only a microcosm of the individual who has benefited from the policy support and the drive of enterprises under the background of poverty alleviation.

In May 2018, country garden group and Pingjiang County of Hunan Province signed a pair assistance agreement on targeted poverty alleviation and Rural Revitalization. The group's Hunan region (formerly) established a poverty alleviation team of 7 full-time and full-time regional participation, stationed in the poverty alleviation front line.

With more extensive social resources and flexible market-oriented ability, enterprises often play an important role in poverty alleviation. Different from the way of donating goods and funds, enterprises can really participate in the ecological chain of poverty alleviation. The role of enterprises can often "teach people to fish", and provide employment opportunities at the back end of the industry, so as to improve the whole poverty alleviation link.

In March 2019, the people's Government of Hunan Province issued a document announcing that Pingjiang county has been approved to shake off poverty after assessment. On the basis of ensuring the stability of poverty alleviation, in order to promote the effective connection between targeted poverty alleviation and rural revitalization, a new work plan was launched.

Country garden, Pingjiang County, Lijiang Rural complex. Information map

The big turn of the little character

One afternoon at the end of October, Chen cangen went out for a walk with the sleeping baby of his employer's home and talked to people in a soft voice. The child spent the lunch break safely in her arms.

At that time, she was very busy preparing for the next vocational skills competition organized by the human resources and Social Security Bureau. Last year, she didn't dare to ask for leave to participate in training because she was making money on the order. This year, she is going all out for it.

Originally, she was afraid to delay taking care of her children and wanted to ask for leave from her employer. However, she was trusted at that time and got a lot of grace. When she was free, she helped her correct her Putonghua and practiced how to start the competition.

It's hard to imagine that a few years ago, she and her husband still lived on recycling waste, talking loudly all day, but they often suffered losses in their lives, and they had to work hard to bring up their three children.

The accident happened suddenly. In 2010, Chen cangen's mother was involved in a car accident. The treatment cost hundreds of thousands of yuan, and the whole family was heavily in debt. In August 2019, introduced by village cadres, she took part in the training of domestic service organized by the local government and obtained the primary certificate. Not only the training is free, but also get 800 yuan living expenses.

She did not dare to take up the post after getting the certificate. She was stimulated by the teacher of the training institution that "it is a mule or a horse to pull it out". Her first pot of gold officially arrived in September last year.

"I was going to work in Guangdong at that time. I made 11000 yuan in 69 days, and I was immediately assigned to work after I came back." Chen cangen recalled that she had almost no rest since then. In addition to the special situation at the beginning of this year, she has brought about 26 babies, and her salary has increased from 3000 yuan / month in the early stage to 7000 yuan / month now. In addition to these basic wages, there are also overtime pay and some additional rewards. So far, she has earned more than 90000 yuan.

Today's situation is beyond her imagination. Because I didn't graduate from junior high school, I didn't have a chance everywhere. But now, others began to look at her with a high look. "With the increase of income, people are confident. Others say that I am much younger and have lost weight."

He likes children, which makes Chen cangen fall in love with the work. "All the children I've brought are very good. Some of them can grow three or four kilograms a month." She was proud to say that.

In December of this year, she will continue to study for her professional certificate.

A similar coincidence in life also happened to Huang Maiqi. Originally relying on raising porcupines for a living, he did not expect that the ancestral industry would help him a lot.

At the beginning of this year, because of the new crown pneumonia epidemic, porcupine business was banned. He thought of the ancestral production technology of dried sauce.

"Different from the modern technology, the ancestral process is made of 24 Chinese herbal medicines and native chicken. In fact, we also have a sauce industry, but the scale is not so large. " Huang said that under the leadership of the local Secretary of the Ministry of Finance in the village, country garden came to help expand production, help recruit workers, open up sales, and help design companies to do packaging design. With the promotion of the village collective system, the industry expanded rapidly.

"This year, we have already paid 5000 yuan to poor households. It is estimated that the total output value of next year is conservatively estimated to be more than 3 million yuan, and more than 100000 dividends will be given to poor households next year. " Huang Meiqi estimates so.

From targeted poverty alleviation to Rural Revitalization

Chen cangen and Huang Maiqi have successfully realized the role transformation, which is inseparable from the local poverty alleviation program of employment operated by enterprises.

Pingjiang Yabei Home Economics Service Training School, which has cultivated dozens of "Chen cangen", is the entrusted training cooperation institution determined by country garden after many times of research. One of the conditions for signing the contract is that the employment rate reaches 60%.

According to Fang zhenran, who is in charge of Yabei Home Economics Service Training School in Pingjiang County, the school has been able to achieve 65% - 70% employment rate, and the highest employment rate of students has also exceeded 85%.

"Country garden helps us expand our teaching space. In the early days, we had only one classroom. In 2019, we moved into a place of 300 square meters. This year, under the requirements of Pingjiang County Bureau of human resources and social security, our school now has three floors, about 1000 square meters of teaching area." She said that the employment information has also received a lot of help. Country garden will also go to the more sinking market with the school, so as to attract more people to come to study and "help more women compatriots and poor families".

According to Shu Zijian, head of Pingjiang poverty alleviation project Department of country garden, the local poverty alleviation direction of country garden is "4 + X". "4" means Party building poverty alleviation, industry poverty alleviation, education poverty alleviation and employment poverty alleviation, and "X" is other poverty alleviation modes based on local conditions and urban policies. According to the actual situation, each of the four plates has its own emphasis.

"Pingjiang county's education development is relatively good, so it spends less energy. Employment and industrial poverty alleviation are the key points mentioned in the poverty alleviation documents of the local county Party committee and government for two consecutive years from 2019 to 2020, as well as the focus of Rural Revitalization and development in the future. They can actually solve the problems of rural economy and income increase, so they will be our focus. " He added.

Only after the completion of the phased work of targeted poverty alleviation, how to go next in Pingjiang county has become the direction that needs to be considered.

This requires returning to the local characteristics. Pingjiang county is adjacent to Changsha City, the capital of Hunan Province. It is located at the junction of Hunan, Hubei and Jiangxi provinces.

This county, which has a history of more than 1800 years since the establishment of the county in the Eastern Han Dynasty, is a major agricultural product production county in China, including grain, livestock, pig, timber, bamboo, black goat, fruit and other agricultural products. In history, Qu Yuan, Du Fu and other cultural celebrities have given their blessing, and the red resources are also rich. Pingjiang eight scenic spots are now the United Nations green industry demonstration area and the national ecological construction demonstration area, and has been listed as the first batch of national whole area tourism demonstration areas in China.

Based on this, the county's three industrial structure in 2019 is 15.4:39.3:45.3, and the proportion of secondary and tertiary industries is still improving in recent years. This project has become the foundation of the local garden complex.

The complex project is jointly constructed by the Ministry of finance, Pingjiang county Party committee and government and country garden, and is defined as the demonstration project of Rural Revitalization.

According to Zhao Kangle, project leader of Lijiang Rural Complex in Pingjiang County of country garden, after previous observation, design and definition, the project has been fully started construction since November, and it is expected to be able to carry out commercial operation on May 1, 2021.

"The original intention of the project is to take the primary industry as the leading factor, integrate the secondary and tertiary industries, and use the primary industry to drive the development of the secondary and tertiary industries." He pointed out that this year's epidemic situation has made us realize that the development of the economic circle can not be supported by the pure tertiary industry or the primary industry, and the long-term sustainable development mode is to create an integrated industrial ecology.

According to the plan, five color paddy fields with green and organic standards will be built in the project as the primary industry, and fish and shrimp will be raised in three-dimensional interplanting mode, which can be self-sufficient and has ornamental value; the residential commercial street built in the middle is the tertiary industry, and country garden plans to set up venture capital fund in the local area, so that villagers can start their own businesses and set up handicraft workshops or B & B projects.

"Under this design logic, no matter whether there are tourists or how many people come, it will not directly affect the operation." According to Zhao Kangle's analysis, in peak season, all projects in the complex can become supporting facilities for the tertiary industry. In the off-season, we should develop the primary industry and realize the linkage of the three industries. "Given the long-term return on investment, we are prepared for both. If the tourism market recovers next year, tourists can be officially received and a virtuous circle can be realized. "

The essence of Rural Revitalization lies in comprehensive linkage. Country garden adopts the business model of "enterprise + cooperative + villagers" in this rural complex project. Enterprises drive village cooperatives, which will naturally drive the development of village collective economy and villagers. "How to integrate with the villagers, integrate with the market and give full play to the market advantages is a big knowledge, and we are still exploring." Zhao Kangle concluded.

Changing ideas is the beginning of everything

From targeted poverty alleviation to Rural Revitalization after poverty alleviation, country garden has experienced many stages of development.

According to Shu Zijian, in the 1.0 stage of the work in Pingjiang County, poverty alleviation is carried out according to the group's routine work, and the poverty alleviation projects, especially those involving industries, are implemented and constructed. In 2019, the team entered the poverty alleviation work 2.0 period, began to improve on the basis of the original project according to the actual needs and government guidance, and began to build optional projects according to the local actual situation. For example, Pingjiang County team first proposed "courtyard economy", and then "rural complex project" constructed according to local conditions.

After getting rid of poverty, more targets have been set on increasing income. "Since the second half of last year, we have promoted the training of leaders in Entrepreneurship and wealth, and engaged in poverty alleviation through consumption. Around people and projects, help their own managers to improve their comprehensive literacy, and help the development of integrated projects. " Shu Zijian is expected to complete the preparation of Lijiang Rural complex project in 2021 to realize the platform effect, so as to further combine the four poverty alleviation modules of Party building, education, employment and industry to play a role. Among them, the change of concept is the most fundamental and the most difficult.

Shu Zijian said frankly that the biggest difficulty in poverty alleviation at the beginning was the need for constant communication and coordination. To change the local people's understanding of country garden's participation in poverty alleviation, the team has done a lot of work.

"Pingjiang county began poverty alleviation in a large area in 2014. Later, those who are really progressive and lack of resources have been lifted out of poverty in the past few years, and the rest are people who need to change their ideas." He added that at this time, it is necessary to "take the old to bring the new", so that the employment leaders who have achieved poverty alleviation can go to various places to preach and train. Local people can communicate more smoothly in their hometown dialect, and the effect is obvious if they do not show the theory.

"We find that many workers who have never worked are afraid. This is actually the same psychology that we have just graduated into the workplace. The employment leaders will dispel these doubts to a great extent and make the poor households find that their jobs are not so afraid. As long as they find a good direction to improve themselves, they will have a return. If we pass it on, it's natural that someone will sign up. " Shu Zijian concluded.