Zhao Linzhong: The New Development Of Furun Holdings Needs "Fengqiao Experience" In The New Era

At present, epidemic prevention and control has become the normal of social production and life. To ensure safe production and stable development, and constantly improve the level of corporate governance and management, is becoming a long-term compulsory course for entrepreneurs. Furun's "magic weapon" of long-term stability and steady progress is to constantly endow "Fengqiao Experience" with richer connotation.

As early as the 1990s, Furun holdings group introduced "Fengqiao Experience" into enterprise management. "Furun holding group Regular Ideological and political work regulations 60" is known as the enterprise version "Fengqiao Experience". Not long ago, Furun holding group released "Fengqiao Experience" and corporate governance norms of Furun holding group, which marks the upgrading of Furun holding group's "Fengqiao Experience" enterprise version.

The newly released "code" clearly points out that "Fengqiao Experience" and enterprise governance norms are the important basis of modern enterprise management, and the important grasp to improve the level of enterprise management in the new era and promote the high-quality and sustainable development of enterprises. The purpose of integrating the "Fengqiao Experience" with the corporate governance norms is to firmly grasp the enterprise control, expand the influence, enhance the anti risk ability, and promote the sustainable, stable and healthy development of enterprises.

Especially in the global epidemic situation, Furun Hongtai mask quickly passed the EU CE declaration of conformity and the US FDA registration, which further enhanced the comprehensive competitiveness of the products. In the face of large number of mask orders and tight delivery time, Furun Hongtai also launched a "sharing" order to complete the order together with colleagues in Zhuji mask industry. More than 20 million masks have been exported to Japan, South Korea, the United States and European countries, contributing to the global epidemic prevention and control. Furun embodies the spirit of Zheshang merchants in group to keep warm and overcome the difficulties. It reflects the flexible application of "Fengqiao Experience" in the new era. It is not only to prevent and treat the masses, but also to help each other.

Furun holding group overcame the impact of the new crown pneumonia epidemic, and continued to promote traditional industries and emerging industries, industrial management and capital management, material civilization and spiritual civilization.

Furun Textile Co., Ltd. takes the development of women's clothing fabrics as the starting point, forming characteristics of matching dyeing fast reaction series, integrating into domestic large cycle and international and domestic double circulation; 100 company has opened 12 new stores and reformed and upgraded the old stores, which makes the distribution of chain outlets more reasonable and the chain mode more convenient. Furun pet products company participated in the formulation of "made in Zhejiang" group standard, and Disney pet clothing began to operate. Furun import and export company won the operation right of Zhuji special zone. Qichuang has become "Zhejiang provincial mass innovation space". Huatian trading company calmly respond to market changes, timely adjust investment strategy, reduce rent for business households, and win the market for the company. Through the integrated innovation of material, process technology and function, Furun Haimao company has developed 127 new products. Furun clothing company transformation business model. Since its establishment in March last year, Furun Hongtai has rapidly purchased equipment and materials, put them into production, and continuously developed new products. The production technology is increasingly mature and the quality is more reliable. The medical device production license for the production of medical masks is being processed. Taiyizhi still complies with the national digital economy strategy, actively promotes the innovation of technology and business model, and promotes the process of digital transformation.

Facing the complex and changeable external environment, Furun still has a lot of room to make up and improve in management.

According to the spirit of the central economic work conference, "seeking progress while maintaining stability" will still be the general keynote of 2021. Therefore, the guiding ideology of Furun group in 2021 is to seek opportunities in change, seek progress in stability, and create certainty in uncertainty.

First, the new planned economy. The new planned economy is a new business model, which is based on the market analysis of big data, so as to solve the waste of social resources caused by excessive production. The printing and dyeing company, textile company, Haimao company and pet products company should change their production mode. Among the commercial enterprises, 100 companies and import and export companies should adjust their business ideas, and the information service enterprises such as taiyizhishang and digital chain technology should innovate in business development.

Second, digital economy. The epidemic in 2020 has accelerated the process of digitization, and the digital economy itself has become an important engine driving economic growth. For enterprises, digital transformation has become a must for survival. Listed companies should be firm in their confidence to transform to digital technology.

Third, 5g business is becoming mature. If 2020 is the first year of 5g commercial operation, then 2021 will be the key year of 5g commercial operation. The changes brought about by 5g business will exceed the sum of the past 30 years. Taiyizhishang is positioned as a leading 5g application service provider. To seize the opportunity in 2021, its casai technology should start from users and scenarios. Digital chain technology should be developed from the technical level of 5g message application.

Fourth, live e-commerce shuffle. Live delivery with goods will be more standardized, and will usher in more supervision. Taiyi e-commerce will make efforts in the field of live broadcasting in 2021, and has integrated industrial chain resources such as "people, goods and markets". In the new year, Furun should cultivate new advantages in core technologies, core resources and core capabilities in the field of live e-commerce. It should make joint innovation and collaborative development with its partners, and strive to achieve new development through the integration of operations, specialization of capabilities and diversification of distribution. "