The Flowing Scenery Of Winter Olympic Games -- Interpretation Of Uniform Equipment For Beijing Winter Olympic Games And Winter Paralympic Games

With the 100 day countdown to the 2022 Winter Olympic Games in Beijing, uniform equipment for the Beijing Winter Olympic Games and the winter Paralympic Games, which are the flowing scenery of the Winter Olympic Games, are officially unveiled. This uniform, which stands out from more than 600 sets of exterior design works, has been optimized for eight rounds before and after. It contains profound cultural connotation and rich scientific and technological content. It integrates Chinese traditional landscape painting with the snowy mountain view of Winter Olympic core graphics. It perfectly combines functionality, nationality and artistry, and can realize free wearing under temperature change and scene transformation. These staff, technical officials and volunteers' exclusive identification marks will form a flowing landscape in the Winter Olympic Games.

Uniform equipment for Beijing Winter Olympic Games and winter Paralympic Games

　　 The combination of nature and man

Winter Olympic uniform equipment for Beijing Winter Olympic Games and winter Paralympic Games staff, technical officials and volunteers to wear, including clothing, shoes, accessories. The appearance design of Winter Olympic uniform equipment is inspired by the traditional Chinese landscape painting and the snowy mountain landscape of the core figure of the Winter Olympic Games.

The staff's warm jacket effect picture, the steady ink color and the leaping glow red show the staff's hard work and enthusiasm.

The design of the core graphics of the Winter Olympic Games shows the traditional Chinese thought of "following the nature and integrating nature and man", and integrates the mountain form of Beijing Zhangjiakou competition area, the shape of the Great Wall, and the green landscape of the thousand li River and mountain map. The uniform appearance design finally determined by the Beijing Winter Olympic Organizing Committee will reasonably expand the core graphics of the Winter Olympic Games to the three-dimensional clothing, using the strokes with the charm of Chinese ink painting, thick and thin lines, the level of near and far, virtual and real, which integrates the ingenious connection of traditional aesthetics and ice and snow sports.

The effect picture of the middle and long down jacket of the technical officials, and the neutral Great Wall grey shows the objectivity and impartiality of the technical officials.

In terms of color selection, the steady ink color and the leaping red glow show the practical work and enthusiasm of the staff. The neutral gray of the Great Wall shows the objectivity and justice of the technical officials. The bright sky blue shows the youth vitality of the volunteers. The pure Ruixue white, as a harmonious color, symbolizes "auspicious snow auspicious harvest". Xiaguang red, great wall gray, sky blue, auspicious snow white, these main colors in the Winter Olympic color system outline the magnificent scene and space artistic conception of the Winter Olympic Games, as well as the rhythm and rhythm sense of winter sports.

The effect picture of the volunteer's ski suit shows the youth vitality of the volunteers in the bright sky blue. The pure Ruixue white, as a harmonious color, symbolizes "auspicious snow indicates a good harvest".

Yan Cheng, head of the human resources department of the Beijing Winter Olympic Organizing Committee, said: "We refer to the working principles of the International Olympic Committee, learn from the experience of previous winter Olympic Games preparation and uniform category setting practices, and plan the uniform equipment category according to the specific climate conditions of Beijing, Yanqing and Zhangjiakou, as well as the work needs of different scenes and different posts during the games, so as to realize the freedom of wearing under the temperature change and scene transformation. At the same time, we focus on the realization of functionality and nationality The perfect combination of sex and artistry carried out the visual appearance design of uniform equipment, and finally created this set of uniform equipment

　 One in ten thousand li inherits the Olympic Games

In the process of planning, designing, producing and making the uniform for the games, the uniform team of BOCOG, the chief designer and Anta company, the official partner of BOCOG, have devoted themselves to it.

Since 2019, the Beijing Winter Olympic Organizing Committee has set up a uniform Equipment Expert Committee, which is responsible for the selection of uniform materials, the improvement of version type and the appearance design. Relying on Beijing Institute of fashion and Anta company, the "uniform equipment R & D laboratory" is established to continuously research and develop fabrics, structure and technology, and complete sample clothing testing. The visual design scheme of uniform equipment was solicited from all over the world. 602 sets of works and more than 10000 pieces of works were collected from home and abroad, which promoted the Winter Olympic Games and set up an image.

In January 2020, Beijing Winter Olympic Organizing Committee awarded Anta sporting goods Co., Ltd. and Beijing Institute of clothing with plaques of uniform equipment research and development laboratory for Beijing 2022 Winter Olympic Games and winter Paralympic Games respectively.

On this basis, China Fashion Designers Association was entrusted to organize three review meetings to determine two sets of candidate design schemes. Finally, after repeated consideration and continuous optimization, a set of visual appearance design scheme with distinctive characteristics, mature style and rich connotation is formed.

From June 29 to July 1, 2020, Beijing Winter Olympic Organizing Committee organized the first review of visual appearance design of uniform equipment.

Coincidentally, the designer of the final design, he Yang from Beijing Institute of fashion, is also the uniform designer of Beijing 2008 Olympic Games. In the midsummer of 2008, the summer Olympic uniform with vivid and auspicious cloud patterns and cool colors has become the eternal memory of many Chinese about the Olympic Games.

From the Summer Olympics to the Winter Olympics, Olympic uniforms should not only have the same design principles, but also make technical breakthroughs and concept innovation according to the characteristics of winter sports. He Yang said that with the help of the large-scale international platform of the Winter Olympics, the image of Chinese culture can be well established. Uniforms are an important clothing design project for the Olympic Games. The design must have the awareness of national brand image, so as to convey the spiritual outlook and fashion views of the Chinese people.

"Uniform design should first convey the cultural characteristics of the host country, which is different from previous uniforms. Secondly, fashion and function should be considered. How can visual elements be reflected in the uniform? Whether everyone looks good in it? The uniform should have unique features to ensure that the uniform is eye-catching and easy to identify, so as to avoid being submerged in the environment," He Yang said.

She illustrated the inheritance of the uniform in the double Olympic Games. For example, the gray ink image of the Winter Olympic uniform jacket is also derived from the great wall gray in the color of the Winter Olympics. The Great Wall grey is just extended from the color of the 2008 Beijing Olympic Games, connecting the summer and winter Olympics in Beijing, reflecting the style of the city of double Olympics.

　　 Technological innovation pays attention to details

Lightweight, warm, beautiful and comfortable is the meaning of the research and development of Winter Olympic uniform. In order to achieve these, technological innovation and the application of details are needed. BOCOG will give full play to the role of professional forces and institutions, promote the application of new materials, new processes and new technologies, and enhance the protective function of uniform equipment. From scratch, from scheme to physical sample clothing, from sample clothing to mass production, each step of uniform is constantly advancing in the process of constant collision, adjustment and optimization.

In order to meet the common and personalized needs of wearers, BOCOG has carried out several rounds of pattern adjustment and optimization.

In the pattern design, the uniform is faced with the common needs of about 30000 wearers. Everyone's body shape and dressing habits are different. The shape design should not only have enough tolerance to meet the personalized needs, but also ensure the comfort when wearing inside and outside, and maintain the aesthetic feeling on the silhouette. Therefore, the Beijing Winter Olympic Organizing Committee has carried out multiple rounds of pattern adjustment and optimization. Based on the principles of winter sports professional equipment wear and ergonomics, functional fabrics and three-dimensional cutting method are adopted to meet the needs of indoor and outdoor multi scene operation under dynamic and static conditions, so as to achieve all-round protection and auxiliary support.

Through scientific material selection and wear, the uniform of Beijing Winter Olympic Games has achieved the balance of wind proof, warm keeping, air permeability and moisture permeability, light and comfortable.

In the use of materials, due to the special climate conditions of winter sports, the uniform should not only resist the cold, wind and warmth, but also be breathable, moisture permeable, light and comfortable. However, windproof and ventilation, warmth and portability are contradictory objectively. Therefore, BOCOG has made great efforts to achieve a balance through scientific material selection and wear combination, so as to meet the needs of all scenarios to the greatest extent.

The sole uses the professional ice anti slip sole, which has excellent anti-skid performance and grip ability.

For example, the new multi-layer structure thermal wadding with domestic patent technology is selected as the filling material of uniform, and targeted improvement is carried out according to the use environment of Winter Olympics to meet the thermal requirements of cold environment. For example, the waterproof membrane used in thermal boots is 100% waterproof, windproof, breathable and recyclable; The sole of the shoe is made of wet ice anti-skid material, and the wet ice anti-skid particles are supplemented with the design of ice claw pattern, which has excellent anti-skid performance and grip ability on the ice surface. For example, the laminated composite fabric used in the functional jacket combined with high-performance membrane material is light, comfortable, elastic, and has good waterproof, air permeability and anti condensation functions.

In terms of process selection, according to the 3D functional zoning of human body, the back and armpit of functional underwear suit are spliced with single moisture conducting material and skin friendly quick drying material to achieve multi-functional requirements. The cold proof clothing adopts the inner seamless hot-melt pressing process, which achieves the excellent characteristics of windproof, waterproof and leakproof velvet. The anti-static effect of fleece fabric is realized by post-processing, and the overall wearing comfort is improved.

For example, in the design of gloves, anti-skid and signature touch screen functions are set.

In terms of details, the functional jacket is added with night reflective safety design, and the cuffs, necklines, zippers and shoulders are added with waterproof, antiskid and breathable designs. In addition, it is also equipped with walkie talkie loop, survival whistle, hidden pen and glasses cloth, invisible zipper pocket, etc; The neck cover is equipped with air vent and elastic adjusting button, and the gloves are equipped with anti-skid, signature and touch screen functions; The shoes and boots are unified with knob closing system and strong metal wire. It is easy to operate outdoors with one hand wearing gloves.

In the production process, the uniform design pattern should be scaled and positioned according to the corresponding proportion on each uniform of different sizes, so the biggest challenge comes from the positioning printing process. In this regard, Anta's technical departments and supply chain enterprises have made a lot of adjustments and improvements in the process, so that the patterns and colors can be perfectly presented on the uniform.

At the same time, uniform equipment in the design, production, distribution and other links also strive to practice the concept of green environmental protection and sustainability. For example, the yarn used in the equipment storage bag is environmentally friendly yarn produced by recycling waste plastic products; The packaging bag is made of biodegradable masterbatch, and the degradation rate can reach more than 90% in 180 days; Patent water-saving technology is used in shoe leather processing.

In addition, in the uniform equipment related work, the Beijing Winter Olympic Organizing Committee also follows the principle of thrifty hosting the Olympic Games, and adopts a series of measures to save the cost of hosting the games. For example, the use of the double emblem of the Beijing Winter Olympic Games and the Beijing winter Paralympic Games in the uniform equipment of the Winter Olympic Games can improve the sustainability of uniform equipment and reduce the number of uniform issued for the winter Paralympic Games; In order to determine the production order, according to the limited data, the gender ratio and size distribution of the staff, volunteers and technical officials were calculated repeatedly. The gender ratio of uniform equipment and the number of each size segment were reasonably estimated, and the stock volume was scientifically controlled.

(source: Official Website of BOCOG)