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Down Product Creative Design Competition Shows The Infinite Charm Of Down Industry
The classical cultural elements of Henan, such as oracle bone inscriptions and shadow play, are "transferred" to down jackets, and natural elements with animal characteristics, such as zebras and butterflies, are integrated into the design. Down materials are also creatively integrated into household products and medical products... These creative designs are refreshing.
On November 9, the first Taiqian · China Down Product Creative Design Competition hosted by Taiqian County Yutai Industrial Investment Group Co., Ltd. and undertaken by China Silk Clothing Culture Group Co., Ltd. was held in Puyang, Henan Province. With the theme of "Feather Path and Feather Combination", the competition focuses on design empowerment and resource integration, and creates a new quality development path for Taiwan's down with the strength of designers' original design.
Since its launch in September, the competition has received 1794 submissions from 706 contestants from design institutions and designers all over the country. On November 9, these wonderful masterpieces appeared in the final and award ceremony of the first Taiqian · China Down Product Creative Design Competition, competing for various awards in this competition.
The opening ceremony was presided over by Guo Hongjun, Director of the Industry Development Department of China Textile Industry Federation and Vice President of China Textile Construction Planning Institute
"Improve quality to the new"
Achieve first-class ecology in down industry
The down industry of Taiqian County originated in the 1970s. After nearly 50 years of development, it has developed from the original street crossing, buying and selling duck down into a whole industry chain development system integrating duck and goose breeding and slaughtering, down washing and sorting, and product processing and production. The annual output value has exceeded 4 billion yuan, the annual production of high-quality down is nearly 40000 tons, and the annual processing of down and clothing products is 35 million pieces (sets), The output of high-end cashmere accounts for more than 50% of the national market, and the down processing and trading volume account for one third of the national market share. The products are exported to more than 40 countries and regions. In July this year, the "National Quality Inspection and Testing Center for Cotton, Down, Textile and Garment Products" was officially approved by the State Administration of Market Supervision, becoming the fourth national down quality inspection center and the only national down quality inspection center in northern China.
Zhu Liangcai, Deputy Secretary of the CPC Puyang Municipal Committee and Mayor of Puyang, said that the Henan Provincial Party Committee and the provincial government pay high attention to the high-quality development of the Taiqian down industry. The leaders of the provincial party committee stressed that they should adhere to the high-end development line, build a strong brand, improve quality, and extend the chain, so as to make the Taiqian down industry a beautiful business card nationwide and even globally.
The development of the down industry in front of Taiwan has been guided and assisted by industry associations and relevant institutions such as the China Textile Industry Federation, the China Garment Association, the China Down Industry Association, the Henan Garment Industry Association, among which Poly · China Silk Group has taken the initiative to shoulder the social responsibility of the central enterprises and helped Taiqian to plan the high-quality development path of the down industry from a high starting point and high standards, Actively promote Taiqian down and make outstanding contributions to extending the chain and shaping the brand of Taiqian down industry.
This year, the Henan Provincial Government issued the Opinions on Supporting the High Quality Development of Taiqian County Economy, which regards down and garment processing as key industries to be built and supported. Taiwan has ushered in an unprecedented and once-in-a-lifetime development opportunity.
Kou Shoufeng, the second level inspector of the Department of Industry and Information Technology of Henan Province, put forward four suggestions for the development of the down and clothing processing industry. First, we should adhere to brand leadership and strive to build a famous consumer product system; Second, we should adhere to the principle of "smart transformation and digital transformation", and fully implement the "digital three grade" action; Third, we should adhere to innovation driven, and fully promote the cultivation and upgrading of group chains; Fourth, we should adhere to cultural empowerment and make every effort to strengthen the integration of culture and design.
China Textile Construction Planning Institute has given full play to its professional advantages, resource advantages and platform advantages to help the down industry in Taiqian improve its industry influence and brand awareness. Zhang Qinghui, president of China Textile Construction Planning Institute, said that China Textile Construction Planning Institute, in accordance with the relevant deployment, has been constantly aggregating industry resources, integrating elements, cultivating application scenarios, providing solutions for the development of new quality productivity of the industry and promoting industrial transformation and upgrading in the transformation practice of digitalization, intelligence, fashion and greening of the industry. Down and its products are an important part of the industry. After more than 40 years of development, the scale and effect of the down industry have made historic breakthroughs, especially the emergence of down industry clusters. In recent years, Taiqian has continuously strengthened industrial planning, investment attraction, design empowerment, and the chain strengthening, extension, and supplement of the down industry. The down industry has shown great vitality and vitality, and has also received the attention of the whole industry. This competition will certainly become a landmark practice in the historical development of China's down industry, and an important driving force and platform to promote the high-quality development of Taiwan's down industry.
Sun Qingwei, secretary of Taiqian County Party Committee, said in the promotion that Taiqian is a place where industries gather and vitality bursts out. In recent years, focusing on "improving quality, building brand and extending chain", we insist on creating gold lettered signboards with white down, cultivate and introduce enterprises such as Zhongwei Xintang Down, Liuqiao Down, Wandong Xintang Down, Pengda Down, and so on, and have found a new way for the down industry to develop from rough processing to fine processing, from decentralization to clustering, known as the hometown of Chinese down China's high-quality down base has also won the praise of "the world's down to see China, high-quality down to see the stage".
At present, the Taiqian down industry is in a critical period of transformation, upgrading and high-quality development. The holding of this competition will certainly bring new ideas, new perspectives and provide more creative wisdom and design strength for the development of Taiqian down industry.
Gather wisdom
Polish the "gold lettered signboard"
This competition is a gathering of heroes and celebrities, who will feel the pulse for the high-quality development of Taiwan's down industry, pass on the wisdom, promote and facilitate cooperation.
Down industry is an important part of the textile industry, which is closely related to the development of the entire industry. Hua Shan, president of China Textile Industry Economic Research Institute and director of China Textile Economic Research Center, introduced the current situation of the textile industry at the event. At present, the overall economic operation of the textile industry is under pressure, the pressure on textile and clothing exports coexist with resilience, the diversification pattern of domestic demand to maintain growth in the future is more prominent, and the confidence of investment in technological transformation and development tends to be consolidated. In response to the future situation of the industry, she believed that we should strengthen product development and innovation and actively stimulate market vitality; Continuously promote the application of advanced manufacturing technology and improve labor productivity; Cultivate and develop new quality productivity and improve total factor productivity; Build a safe, stable and efficient international layout system.
At present, the market scale of down industry is huge, and the competition pattern is also changing. Some well-known brands occupy a dominant position in the market, while many small enterprises are facing the pressure of survival and development. Wang Qi, the executive vice president of Hubei Huafang Supply Chain Co., Ltd., believed in the report "Building a new quality productivity of the down industry chain with supply chain thinking" that the main challenges facing the down industry are insufficient technological innovation, weak brand influence, low supply chain synergy efficiency and other issues. These problems directly affect the competitiveness and efficiency of the down industry, and need to be solved urgently. The supply chain thinking can improve the competitiveness and efficiency of the down industry. By strengthening upstream and downstream collaboration, promoting technological innovation and digital transformation, strengthening brand building and market promotion and other measures, the new quality productivity of the down industry chain can be built.
According to Wang Qi, Taiqian's top project plan will build China's first velvet smart trading platform - China Taiqian velvet trading center.
The development of the industry can not be separated from scientific and technological innovation, and comprehensively promoting the digital transformation of the industry is the top priority of scientific and technological innovation and development of clothing. Du Yanbing, the full-time vice president of China National Garment Association, said in his speech "Progress and Future of Down Garment Intelligent Manufacturing" that intelligent manufacturing is the main direction to achieve digital transformation. Through digital transformation and development in all aspects, enterprises can calmly cope with the uncertain needs of changing markets and customers. He pointed out that at present, the formation of new digital business models and new business types is accelerating, and the online, offline and mobile terminals are deeply integrated through all channels. The application of new models such as large-scale personalized customization, networked collaboration and flexible quick reaction supply chain in the clothing industry has accelerated, the construction of industrial Internet platform has been launched, and the "Internet+" practice and manufacturing service-oriented transformation of the clothing industry have achieved remarkable results.
The down jacket industry is developing in the direction of more environmental protection, technology, quality and branding. Fashion design plays a vital role in this process. It can not only enhance the market competitiveness of products, but also promote the high-quality development of the entire clothing industry. Gao Xiaochun, chairman of the board of supervisors of Changshu Fashion Designers Association and chairman of Jiangsu Black Cat and White Cat Clothing Co., Ltd., said in the report "Down Garment Design Trend and Market Analysis" that brands need to continue to innovate. Through changes in color, tailoring, functional design, as well as cross-border cooperation and cultural integration, new fashion connotation will be given to down garments to meet diversified market demands.
Due to the gradual transformation of down jackets from thermal insulation to fashion, the elimination rate of old clothes has increased year by year. According to statistics, about 300 million to 500 million pieces of down jackets are eliminated every year, and about 50000 tons of recycled down feathers may be produced. Zhang Yulian, member of the National Garment Standardization Technical Committee and member of the Standardization Technical Committee of the China Down Industry Association, said in her speech "Down Quality and Application Prospects of Regenerated Down" that if consumers' awareness of resource conservation is enhanced through publicity and guidance, the recovery of down jackets and duvets will rise significantly, and the regenerated down will become a complementary resource of the original down, It will play a positive role in ensuring the supply of down raw materials and stabilizing the market price. The implementation of down related standards will effectively promote the standardized management of the recycled down market and facilitate the market access of recycled down products.
Green transformation is the only way for the high-quality development of Taiqian down industry. Zhang Jie, chief engineer of China Textile Construction Planning Institute, suggested in the report Green and Low Carbon Road of Down Industry that the green development of Taiqian down industry can be improved through six ways: standardization of packaging, storage and transportation, standardization of recycling, sealing of production process, intensification of park facilities, biological treatment additives Low carbon energy utilization.
At the investment promotion meeting of Taiqian down garment industry held in the same period, Fangxiang Down Fine Cleaning Industrial Park successfully signed the contract, marking the further extension of Taiqian down industry chain and injecting new vitality into the upgrading and transformation of Taiqian down industry.
Expand the track
Leading the trend of down design
It is reported that this competition has three major tracks, namely, down home, commercial down and creative down, to collect design works for professional designers, students from professional colleges, design institutions, material R&D and manufacturing enterprises, down garment development and manufacturing enterprises, design enthusiasts and individuals or teams in related fields.
Xie Lijun, General Manager of China Silk Clothing Culture Group, presided over the award ceremony
The person in charge of the sponsor of the competition said that the competition aimed to build a comprehensive event integrating creative design, product output, talent training and industrial cooperation by cultural empowerment design and design empowerment brand building and industrial development, seize the core of creative design, promote the value chain of the down industry to the middle and high end, and boost the high-quality development of the down industry in front of the platform.
On November 9, when the dynamic and cool music, colorful background, down jackets with different shapes and dynamic models appeared, the fashionable and charming "Taiqian · China Down Product Creative Design Competition" instantly lit up the venue.
In the end, Sun Qiaoge, Hou Yu, Liu Yuxiao and Ding Hongbo won three gold medals for the creative down track, commercial down track and down home track respectively.
This competition is a magnificent bloom of the deep accumulation of down in front of Taiwan, and also a beneficial exploration of strengthening the chain and upgrading the quality of local industries. The successful holding of the competition will also promote Taiqian County to focus on improving the industrial competitiveness, innovative development, brand influence and sustainable development level of the down industry under the guidance of the three strategies of technology empowerment, green low-carbon transformation and brand leadership, and strive to achieve the development goal of building a 10 billion level industrial cluster of down and clothing processing by 2025.
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