AI Meets Fashion, China'S Clothing Industry Opens "Fun" And "Beauty"

Robot walks into the show with "catwalk", AI software can carry out intelligent plate making, DeepSeek becomes the designer's "personal assistant"... When technology meets fashion, it constantly collides and sparks.

Fashion is the pursuit of beauty, and the clothing industry is a "beautiful economy". AI is playing an increasingly important role in the process of discovering and creating beauty in the industry.

At the 2025 China Fashion Forum and various fashion events held recently, AI has become a hot topic in the industry. According to data, the global AI fashion market is expected to reach 4.95 billion dollars by 2028. New technology is unlocking new play methods for "beautiful economy".

   New experience, a two-way rush with technology

Select the pictures of clothes and models, and click the screen to generate a fashion display video. At the forum, Xia Guoxin, chairman of the domestic women's wear brand Golis, demonstrated the application of AI in fashion presentation.

Unlike sharing popular trends and brand information in the past, this entrepreneur who has been deeply involved in the industry for decades frequently talked about Diexun AI designers, Kering and other software tools in his speech. "AI has brought unimaginable changes to clothing and fashion design!" Xia Guoxin sighed.

Science and technology change with each passing day, and new technology will always bring new experience.

On March 26, Shanghai Xintiandi Show. The humanoid robot walks "catwalk" with its own momentum. Recently, on several brand release shows, robots have either walked on the catwalk or carried out creative displays, adding a strong sense of technology to fashion releases.

Not only the show, but also the two-way rush of technology and brand in many aspects of the fashion industry——

Co creation with AI. A young designer said that he was inspired by mechanical elements in the many inspirations given by DeepSeek, and used the design scheme of gear rotation to show the futuristic style.

Use AI to make plate. The person in charge of AI clothing design software "Painting Clothes" told the reporter that the enterprise tried to enable plate making with artificial intelligence. By scanning the designer's drawings and adjusting parameters, the system could transform "plane drawings" into "three-dimensional manufacturing".

AI virtual fitting. On Taobao and other e-commerce platforms, you can enter the product page and click the fitting button to "try on" online to understand the cutting and effect of clothing. The cooperation between AI fitting technology and e-commerce has become a trend.

"AI is fully integrated into every link of the clothing industry, bringing a new experience to creation, production and consumption." Sun Ruizhe, president of the China Textile Industry Federation, said that in the transformation period of the industry's old and new drivers, development model and consumption demand, we should make good use of technology, empower products, serve users and build advantages through AI.

   New mode, pursuing intelligent collaboration of industrial chain

For the clothing industry, AI not only brings cool experience, but also reshapes the production process and changes in industrial logic.

On the forum, Hu Dongmei, general manager of Dayang Group Co., Ltd., a domestic suit manufacturer, shared AI practices from the production line——

Through artificial intelligence and other technologies, Dayang's industrial Internet platform connects 1600 stores and 2300 fabric merchants, and intelligent import of volume data, material stocking and other resources. It only takes a few working days for a customized suit from order to production. "We are becoming a 'private tailor shop' from a foundry," Hu Dongmei sighed.

With the support of AI, more Internet platforms, channel providers and suppliers have built new connections, and the concept of "smart consortium" is becoming popular in the industry.

"We are exploring how to solve problems in production, sales and service by means of 'general model+professional model'." Liu Chen, founder of Style3D, said that after completing the design process, manufacturers can introduce the plate making model to generate the pattern, and fabric manufacturers can call the fabric model for material design matching. With AI as the "silk thread", each link of the industry is being connected.

"The mode of 'big model+vertical small model' has enhanced the understanding of the machine to the industry, and does not need to rely on large-scale computing power." Cai Hengjin, professor of the School of Computer Science of Wuhan University, believes that the exploration of AI deployment at a lower cost is accelerating the promotion of intelligent upgrading of the industry.

The Ministry of Industry and Information Technology has made it clear that it will accelerate the integrated application of AI in the consumer goods industry.

"In the final analysis, this integrated application is to forge the supply chain with" efficiency "as the core." Sun Ruizhe said that the industry should adapt to the reality of shorter fashion cycle and faster product iteration, build the supply chain on new infrastructure such as AI, create a smart and flexible whole industry system, and release the amplification, superposition and multiplication of digital technology.

   New concept, close integration of technology and fashion

Industry insiders believe that AI not only brings new tools, but also urges the industry to rethink the essence of creativity. The combination of technology and beauty is giving the industry more new ideas.

Promote better integration of culture and industry——

Not long ago, the silk brand Mastery released the "AI pattern interactive agent". With the aid of AI algorithm, "Spring and Brightness" was organically integrated into the design draft. The person in charge of the enterprise said that through AI technology, designers can read the laws of beauty from massive pattern data, greatly enriching the supply of creativity.

According to the report, China's fashion apparel market will reach 250 billion yuan in 2025. With the help of digital technology, Chinese culture and Chinese design have accelerated the empowerment of Chinese fashion.

"New technology allows us to express traditional culture and oriental philosophy in more ways, and make them produce commercial value." In the view of Ye Shouzeng, founder of clothing brand Zhihe, AI frees designers from repetitive labor and focuses more on creating value. Zhihe is trying to strengthen cooperation with the global fashion industry through digital technology and deepen emotional ties with users.

Deepen the concept of green and environmental protection——

At the forum, many entrepreneurs talked about the upgrading of smart factories. Promote the construction of low-carbon, transparent and sustainable supply chain through AI, big model and other technologies, and provide a path for the sustainable development of the industry.

Sun Ruizhe said that by 2026, the proportion of sustainable clothing market is expected to grow to 6.1%. The China Textile Industry Federation encourages enterprises to deepen the intelligent application in product R&D, design and production, expand the green consumption scenario, and realize the growth of gold content while the carbon content decreases.

"Science and technology and fashion are not separated, but an organic whole." Sun Ruizhe said that we should give full play to the driving force of innovation, culture and responsibility, and redefine the value creation model of the industry at a higher level. (Xinhua News Agency reporter Zhang Xinxin)

(Source: Xinhuanet)