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Let Each Commercial Entity Become A Dynamic Engine Of Urban Industry - Xinguang Commerce × Yongjing Dongshi Wuxi&# 34; Marriage&# 34;
When the "business trader" meets the "fashion magician", what sparks will come out? On April 22, 2025, in Xinguang, Taihu Lake, Wuxi, Xinguang Commercial Management (Zhuhai Hengqin) Co., Ltd. and Beijing Yongjingdongshi Industrial Operation Co., Ltd. officially signed a strategic cooperation agreement. This cooperation, which is called "the century hand in hand of the commercial real estate industry" by the industry, deeply tied the foreign business operation gene with the local fashion industry resources. The two sides announced that they would carry out all-round cooperation in the fields of business planning, operation services and national project expansion, and vowed to reshape the new ecology of the commercial complex!
Strong combination: resources complement to create new commercial species
In this high-profile signing ceremony, the two enterprises showed their "bottom cards". As a business management platform under Xinguang International Group, with the trump card of "Xinguang Commerce" in hand, it can be called a "resource integration master" in the field of commercial complex operation, and has built a complete industrial chain covering design, investment attraction and digital marketing. Its advantages focus on high-end commercial resources and international business planning and planning capabilities. Through the strategic cooperation network established with more than 300 international brands, it has formed a full range of investment attraction capabilities covering luxury goods, lifestyle, catering and entertainment; Rely on the cross-border supply chain system to achieve 72 hour global commodity allocation; The digital operation system can track the passenger flow and consumption data of national commercial projects in real time to support accurate decision-making.
Yongjingdongshi, which is good at industrial operation depth, has built the largest designer incubation platform in China, gathered more than 200 cutting-edge design studios, and connected the buyer network of Milan, Paris and other international fashion capitals. Every year, more than 30 pioneer designer brands are introduced. Its original mode helped China International Fashion Week in 2016 to increase the participation of young designers at home and abroad year by year.
"This is not a simple 1+1 cooperation, but a genetic recombination of commercial real estate." At the signing ceremony, Fang Yanqin, chairman of Xinguang Commerce, and Guo Yue, chairman of Yongjingdongshi jointly demonstrated the cooperation blueprint: in the future, both sides will build a "fashion industry enabling business entity", reverse customize the business space through designer resources of Yongjingdongshi, and Xinguang will provide brand matrix and supply chain support, It is planned to launch several characteristic benchmark projects within five years.
Breaking War: Commercial Complex Enters the 3.0 Era
At the moment when the traditional commercial real estate is in the dilemma of homogenization, this cooperation can be said to hit the industry pain point directly. On the one hand, the traditional model faces the challenge of brand repetition rate exceeding 65% and customer overlap; On the other hand, the emerging curatorial commercial entities are generally worried about the high cost of content update and insufficient sustainability. According to statistics, the vacancy rate of commercial complexes nationwide will reach 18.7% in 2024, and more than 60% of projects will face problems such as high brand repetition rate and insufficient experience. The integration model of "industry+commerce" proposed by the two sides is opening new imagination.
Different from the existing models of "selling, raising and renting", "luxury line", "youth social networking", the cooperation between Xinguang Commerce and Yongjingdongshi aims at the new track of "industry enabling commerce". According to insiders, the cooperation project plans to introduce innovative formats such as "designer co creation space" and "global buyer laboratory" to create a modular commercial space that can be "cross dressed" at any time.
"We want to turn shopping malls into 'physical servers' of the fashion industry." Guo Yue, chairman of Yongjingdongshi, revealed in an interview that consumers in the future can not only buy the same model for the show, but also witness the whole process of the birth of design, and even participate in the garment printing. This "front store and back factory" mode is the killer to break the homogenization of commercial content.
Future blueprint: ambition from Wuxi to the world
The strategic planning chart from the signing ceremony shows that cooperation will open up the whole chain of "design production sales". Industry observers pointed out that once this model runs through, the logic of commercial real estate valuation will be reconstructed. The latest report of Jones Lang LaSalle shows that the rental premium of commercial projects with industry enabling function can reach 30% - 45%, and the concept of "fashion laboratory" cooperated by both parties has just stepped into the consumption trend of "paying for experience" of Generation Z.
When the two contracting parties shared the "drinking wine" on the shore of Taihu Lake, the innovation experiment of commercial real estate has quietly started. In the era of stock competition, the "industry+commerce" combination of Xinguang Commerce and Yongjingdong may be opening a new door for the industry and redefining the value evaluation system of the commercial complex - when the space carrier is upgraded to the hub platform of industrial ecology, it carries not only consumer behavior, but also the innovation momentum of the entire fashion industry. As Fang Yanqin said in the interview, "What we need to do is not another shopping mall, but a fashion ecosystem that is always evolving." Can this marriage breed new commercial species? Let's see how the market responds.
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