From Women'S Shoes Industry Chain &Nbsp, Look At The Industry Essence Of Women'S Shoes Industry

from

The industrial chain of an industry includes seven parts: product development and design, material procurement, manufacturing, warehousing, pportation, order processing, wholesale distribution, and retail promotion.

The first three are the "industrial chain links on the line". They are responsible for making the finished products, and they are the input parts of the industrial chain. The latter four are the "offline industry chain", which is responsible for delivering the finished products to the customers, which is the harvest part of the industrial chain.

stay

The traditional "layered wholesale sale mode" has many layers of channels, which hinder the exchange of most information, and make information such as sales and market changes not timely feedback to the development and design links.

Therefore, brand fashion, women's shoes, generally embrace or directly control the marketing part, minus the wholesale and then pferred to the retail congestion structure, so the offline will only contain warehousing, pportation, order processing, sales promotion three parts.

In the whole industry chain, the focus of the on-line part is to create "quality stable, low cost products" in the most effective way.

The main strategies include optimizing each link's internal operation, reducing time wastage, vertically integrating information exchange among different links, enhancing information pparency, reducing errors and duplication caused by information loss, reducing costs, establishing a management structure and system with "efficiency management" as the main body, strengthening the overall control capability of the on-line Industrial chain, and meeting the essential requirements of the industry.

The focus of the offline part is to deliver the finished products to the customers effectively.

It's not just selling products on shelves, but also sending products related information to consumers' heads effectively.

In the offline part, efficient order processing and pportation, low cost warehousing, marketing strategies that meet product characteristics, and effective delivery of product information are indispensable.

Under the premise of the essence of the "changeable" industry of women's shoes, controlling the time and information loss on the whole industry chain (product on-line time and the speed of information feedback in the sales market) has also become the main goal of "vertical integration".