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E-Commerce Online Shopping Market Analysis Of Women'S Underwear

2012/2/21 13:26:00 12

Since the Internet was introduced into mainland China in 1995, people are using the Internet.

Sale

And the marketing attempt has never stopped. The birth of eBay and Taobao has more catalyzed the online shopping market. According to authoritative data report, China's online shopping market has shown a strong development trend in the past 2010-2011 years.

In 2010, the scale of China's online shopping market reached 461 billion yuan, accounting for 2.9% of the total retail sales of consumer goods in China. In 2011, the scale of China's online shopping market reached 772 billion yuan, an increase of 67.5%.

The growing market, constantly broken down industries, and constantly bright prospects, especially represented by the electronic commerce of apparel industry, which accounts for nearly 1/4 of total market volume, have led to a new world of online shopping.

But it's rough.

market

Behind the demand, there are a lot of forerunners. They are the pioneers of online shopping. With the keen sense of market and foresight, they create the blue ocean - the online shopping market for women's clothing. The birth of the B2C professional shopping website, represented by the simoni brand underwear discount network, has created the first step in the subdivision of the apparel e-commerce platform. According to Mr. Zhou, the opportunity and market development of the female underwear online shopping market include the following aspects:

Market unsaturation catalytic market capacity

The unsaturation of the supply market has made the main body of enterprises participating in apparel online shopping increasingly diversified. Both the Internet brand clothing business enterprises and the clothing "Amoy brand" enterprises, both the Internet channel brand enterprises, and the traditional channel brand enterprises, as well as the traditional clothing enterprises.

The e-commerce enterprises born on the Internet conform to the "fast" characteristics of the Internet, flexibly apply online promotion methods and data marketing methods, and integrate the industrial chain forward. While traditional channel providers or brand businesses rely on their source and operation experience in the channel, they begin to "touch electricity" for online sales, and the potential participants in the apparel online shopping market are varied, but they are all realized.

clothing

This is the goal of online sales, so the participants are bound to take advantage of each other and integrate with each other.

Mature trading mode but low permeability

After years of market cultivation and publicity, channel, payment and user habits have matured, and user acceptance is generally high. But clothing is a fast moving consumer goods, with a huge demand and a short update cycle. According to the relevant person in charge of the Department of electronic commerce of the "underwear" discount network, "nearly half of the customers will be repurchased. Therefore, the high repeat purchase rate and the loyal user experience make the clothing online shopping market expand rapidly, driven by the big environment, so that the subdivision of the clothing e-commerce market has natural conditions.

Low cost shopping habits of women's underwear

Online shopping can often lead to incorrect judgment of users due to the fact that "seeing is believing", which causes the factors of return and other cost increase. However, the traditional shopping habits of underwear are not applicable to other clothing categories, but underwear is generally not a commodity that can be returned (after being unpacked), so the online shopping of underwear has a natural cost reduction advantage.

High cost of traditional lingerie channels

Underwear is a super high profit commodity, but the traditional sales channel sales method is compressing its high profit halo because of its high channel cost and high marketing cost. Choosing network channel sales and increasing profits will also attract more capital market perspective.