Transnational Retail Giants Seek Pformation In China

Recently, there was news that

China once again opened the "layoffs" mode, from the secondary level to the middle managers, involving hundreds of people.

Coincidentally, Tesco, the world's third largest retail giant, has announced its withdrawal from China after 10 years in China.

As of now, Tesco has decided to close 10 stores nationwide.

Industry analysts pointed out that since 2008 swept the globe.

Since the outbreak, foreign capital retail giants are slowing down in economic growth and declining in demographic dividend.

In the face of falling reality and increasing factor costs, profit margins are constantly being squeezed.

In this context, many retail enterprises have chosen the layout of e-commerce as a "self-help".

WAL-MART's No. 1 store has sold more than ten billion yuan in 2013, and Gome and suning.com are also making efforts and cost in the layout of the electricity supplier. Carrefour has chosen to move to the convenience store market.

A few days ago, the first "easy Carrefour" convenience store opened in low key.

In the market of convenience stores, Carrefour's brand endorsement, supply chain system, retail experience and so on have all become their inherent advantages.

With the purchase and distribution of hypermarkets, Carrefour convenience stores are closer to community discount stores as a supplement to famous retail stores.

According to the statistics of China Chain Store Association, in 2013, the sales of large scale supermarkets and supermarkets in the top 100 enterprises increased by 8.7%, while convenience stores ranked 18.2% in the retail industry.

Experts predict that the "miniaturization" of the supermarket will become a trend in the future.

The convenience and speed of e-commerce make it unnecessary for consumers to go to the supermarket to do one-time purchase at weekends. This makes the convenience store with the characteristics of community, flexibility and personalized service become an important format of growth potential in the future.

Whether strategic adjustment or layout of electricity providers, the deputy director of the Meida Research Institute of the Ministry of Commerce recommends that foreign enterprises in China adopt "localization operation" and "globalization standards".

Pay attention to market characteristics and needs, adjust marketing strategy, improve product quality, improve after-sales service, avoid acclimatization.

At the same time, attention should also be paid to the use and management of human resources, so that local social economy can benefit from the development of the enterprise as much as possible.

It is recommended that multinational enterprises abandon dual standards and provide differentiated quality and services. At the same time, they should shoulder corresponding social responsibilities and achieve sustainable development.