Shop Is No Longer A Trouble To Buy Clothes, Virtual Fitting Mirror Emerges

In summer, when you were in a physical store, you especially hated trying on clothes. Recently, some branded shops have made 3D virtual fitting glasses, which is convenient and saves a lot of trouble.

Say goodbye to the fitting room and check the "try on" effect at any time.

In 2016, a more humane purchase 3

This technical problem has been conquered.

If you don't get into the dressing room, you don't need to "change", you can see thousands of clothing accessories 360 degrees without dead angle trying effect, and even if you encounter a poor aesthetic shopping companion is not afraid, will also provide you with collocation suggestions, buy 3D virtual fitting mirror can achieve this effect.

Customers are trying to wear clothes using the "3D" virtual fitting mirror.

In recent years, the "3D" virtual fitting mirror has entered many shopping centers such as brand terminal stores after several editions and technological innovations.

At the beginning of 2016, the "3D" virtual costume mirror was purchased with WHITECOLLAR, a senior garment manufacturer, including Mark Ed Faye (white collar), La summer bell, Mark Ed Faye, Li La, Chu language and other brand clothing manufacturers to achieve strategic cooperation and provide a high quality and high quality virtual fitting service for clothing brands.

At WHITECOLLAR (SKP Xinguang Tiandi store), it is 8th Anniversary shop celebrates.

The reporter saw 65 inch large display, two meters high, supporting 4K resolution, and equipped with Kinect HD camera 3D virtual fitting mirror.

Consumers stand around two meters in front of the "mirror", and the induction camera will quickly capture their images. Consumers can choose the function of the fitting mirror only by easily lifting their hands. The fitting mirror can quickly identify the user actions, when the user chooses different categories (top up, trousers and skirt...)

), occasions and styles, according to different search conditions to show the types of clothing.

At this time, consumers simply choose their favorite styles by gesturing in situ, so that they can easily change their clothes and achieve the perfect fitting.

Besides clothes, buy 3D virtual fitting glasses and provide a series of them.

With glasses and hand bags for consumers.

"That skirt is good, you try..."

A WHITECOLLAR shopping guide is helping a VIP customer try to "buy" 3D virtual fitting mirror. "Mirror" automatically shows the effect of consumers trying on the new clothes, and can act as customers move, and the clothing material and texture are very lifelike.

As the research and Development Institute of 3D virtual fitting mirror, Beijing excellent Fashion Technology Co., Ltd. adopts the brand-new fitting method, combining the advanced technology of VR\AR, machine vision, intelligent hardware and big data at home and abroad, to capture human data through somatosensory devices and cameras, to realize the synchronous modeling and precise matching between clothing and human body. Finally, through the compression pmission technology, the huge human body and clothing data are pmitted to the cloud, so that consumers can overcome the limitation of time and space, apply the virtual reality technology to the shopping area, and restore the real test scenario in one hundred percent places.

Online "feed back" line to subvert traditional marketing pattern

What is more noteworthy is the purchase of 3D virtual fitting mirror and the cooperation with many garment brands under the domestic and offline lines. A safe and stable 3D fitting experience platform has been developed.

According to the introduction, buying 3D virtual fitting mirror allows consumers to browse the effects of different styles of clothing in the shortest time, achieve efficient clothing selection, enhance the shopping experience of strategic cooperative brands, and reduce the service cost of stores.

At the same time, buying 3D virtual fitting mirror can also serve as an interactive advertising platform in the shopping mall to achieve targeted advertising, and collect customer feedback through interactive ways, providing a brand new product display and experience space for different brands in the shopping mall.

The interactive experience brought to consumers can enhance consumer's dependence on brand.

In the interview, we learned that buying a 3D virtual fitting mirror is a low commission based profit model, which is in line with the mainstream principles of business and aims to maximize the customer's clothing shopping needs in order to solve the brand's product sales.

In addition to meeting the fast fitting needs of physical stores, Beijing excellent Fashion Technology Co., Ltd. has also developed a "buy" 3D virtual fitting APP.

The purpose of developing this APP is to meet the needs of consumer online shopping and the promotion of online and offline brands.

In the process of online shopping, consumers only need to take photos or manually adjust the data, so that they can generate 3D virtual models that are exactly in line with their actual size. If they encounter their favorite clothes in the online shopping process, they can easily see the trying effect of the virtual models, and they will not miss the beauty clothes because they can not try or wear the size factors. They can also reduce the trouble of buying back because of size problems.

The new model created by the 3D virtual fitting mirror is not a simple fitting for the garment industry. Its deep impact on the industry is much more desirable.

At present, the physical clothing industry is generally facing the impact of the electricity supplier, and it is more difficult to operate. Through the "buy" 3D virtual fitting mirror, it can save a lot of valuable exhibition space occupied by the traditional dressing rooms, and reduce the service cost of the traditional salesmen.

And through the clothing electronic "storage", can effectively reduce inventory and reduce operating costs.

Moreover, the "3D" virtual fitting mirror also provides a more personalized service for consumers at the network side. It not only improves the accuracy of the fitting, but also helps to reduce the proportion of goods returned and improve the shopping experience.

It also helps the physical storefronts to provide apparel remote customization service for consumers on the Internet side, and really get through the service faults of the offline and online services of the apparel industry.

At the same time, with the help of big data analysis and other technologies, "buy" 3D virtual fitting mirror can provide consumers with massive volume data, which helps businesses optimize the clothing production process, under the "online feed" line.

The maturity of "3D" virtual fitting mirror technology has not only improved.

The operation efficiency of the storefront has optimized the user experience of online shopping. It has also opened up the two pulse of the online and offline apparel industry chain, which is conducive to the improvement of the O2O ecosystem of the modern garment industry and the formation of the innovative business model, which will completely subvert the traditional clothing industry marketing situation.