Customer Is The Mirror Of Sales Ability.
The following is a set of data on marketing and customer service:
Customers who complain will only account for 5% to 10%.
85% customers who have complaints but do not complain will never come back.
If complaints are handled well, 90% of the customers will come again.
Satisfied customers will communicate to more than 12 people who will patronize satisfied customers or buy their products when they have the same needs.
Dissatisfied customers will tell more than 20 people. When these people have the same needs, almost 100% will not patronize the criticized companies.
Handling customer complaints well can pform customers into loyal customers.
The cost of developing a new customer is 5 times the cost of retaining an old customer.
The loss of an old customer needs 10 new customers to make up for.
From the above data, we can see how important it is to deal with customer complaints correctly in the sales work.
In fact, customer complaint is a very valuable resource.
The promotion of any sales ability is to pursue higher customer satisfaction.
When customers complain about our sales work, they happen to reflect the shortage of our sales ability and the need for improvement.
Therefore, we should take every complaint of our customers as a mirror to enhance our ability. We can find out the problems in time, find our shortcomings and improve them in order to avoid making the same mistakes in the future sales work, and we will go step by step towards success.
In the sales process, we find this phenomenon: some people are able to make rapid progress. They seem to have accumulated three or ten years of sales experience in one year.
Where is the reason for this huge difference?
The important point is the ability of self improvement.
Customer complaints just provide us with an opportunity for self improvement. Some people have grasped this opportunity, so they have made great progress.
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