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Zhengda Sports Promotes The Whole Industry Chain System Mode

2010/9/10 15:42:00 50

In August 30th,

Zhengda Sports

In 2011, a new product conference and conference of Zhengda sporting goods held in Quanzhou was held. This conference attended the grand meeting with the theme of "surpassing the extraordinary", leaders from Zhengda sports and nearly 1000 sports apparel, sporting goods dealers, suppliers and partners all over the country, and witnessed this historic leap.

Guo Tingzhi, chairman of Chia Tai Group, said that Zhengda Sports Co., Ltd. was built from R & D, manufacturing and sales.

Whole industry chain

The operation system has greatly reduced the cost while guaranteeing the quality of products. The price performance ratio of products has been at the forefront of similar products, and has become the value oriented brand representation of sporting goods.

Zhengda sports first push the whole industry chain system mode to occupy the commanding heights of the industry.

According to the introduction, the whole industry chain is based on

Consumer

As a guide, we should start from the source of the industrial chain, and form a complete supply chain through various links such as raw material procurement, R & D, finished products processing, distribution and logistics, brand promotion and store sales.

Guo Jingqing, general manager of Zhengda sports brand, said that the most obvious advantage of the whole industrial chain system is that it can enhance the utilization ratio of enterprise resources, and make the layout of enterprise assets in different links of the industrial chain more efficient, so that the value of the enterprise can be realized in different links of the industrial chain, and the resources will naturally be concentrated on the high value links, so that enterprises can be competitive.

Zhengda sports is the sport clothing brand that first promotes the whole industry chain system mode in the industry, starting from the manufacture of professional shoe materials, and has grown into a comprehensive sporting goods operator integrating shoe material, brand shoes manufacturing and sales.

Beginning in 2010, Zhengda sports company started the application information platform, and carried out the whole process of information construction in the links of R & D, production, sales and service, so as to build the information system of the whole industry chain.

Through the automation, systematization and intellectualization of the whole industry chain operation mode, it helps enterprises to monitor and understand all relevant information about products and sales more effectively, and occupy the commanding heights of the industry in a unique mode in the sportswear market.

Stereoscopic whole media communication helps brand differentiation

The core of competition in marketing era lies in brand, and the differentiation of brand image is the key to the tight encirclement of a sporting goods brand.

Only with the help of media and good communication with the public can consumers fully recognize the differentiated brand image.

Now mature sports apparel brands are gradually constructing all media communication networks, such as television, magazines, newspapers, Internet, outdoor and new media, and strive to seize the eyeballs in every corner of consumers' attention and enhance brand influence.

In 2010, it was marked by the CCTV launch of Zhengda swinging shoe advertisement. Zhengda sports was officially opened to create a prelude to differentiated brands.

At the same time, the 2010 autumn and winter sports clothing order will cooperate with the national mainstream metropolis newspaper and nearly 100 portal websites to carry on the vast multimedia communication.

In the future, the prime minister will expand the media channels, name the TV programs on the TV and focus on the local TV programs with high ratings, and build a TV pmission system with CCTV and local satellite TV flying together to convey the international brand image of Zhengda sports, and integrate the mainstream city newspapers, professional sports media and magazines in the key areas, and communicate with the public in depth.

Take market demand as the guidance, innovate and develop, establish an international brand image.

Chia Tai sports around the needs of consumers, is creating a product innovation, design leading, terminal internationalization as the guide of the three carriages, bringing new changes to the Chinese market.

In 2010, Zhengda sports apparel and its main product rocking shoes were touted by consumers. This also confirms the revolutionary power brought by innovation to Zhengda products. Because of its unique design, rocking shoes make consumers walk lightly and simply, and at the same time experience different swinging sports fun.

"Not only is the technological innovation of the product itself, the fashionable product design style and the international terminal image are also important elements of Zhengda sports products swept the market.

The international fashion movement created by the internationally renowned design master TONY has made the Zhengda sportswear full of fashionable energy and incorporated the fashion idea into the sports series products, integrating the unique material with the fashion elements. TONY can make the consumers keep a unique style of movement in the movement by giving them an imaginative design.

Guo Jingqing, general manager of Zhengda sports brand, told reporters.